More than three months passed since the announcement AirPods new generation and experts of the research company Counterpoint Reseach ready to bring intermediate results. How productive was the novelty? Did Apple surpass the record sales figures of the original model? All this Analytics said in its quarterly report.
The global market share
According Counterpoint, in the first quarter of 2019, the global share of wireless headphones and accessories has increased significantly — by as much as 40%. The highest growth was seen in North America and Europe.
The share of Apple has remained at the same level. Experts note that the launch of the updated model did not affect sales. Quite the contrary — AirPods first generation sold even better news, thanks to the sales and profitable stock.
New model sales were weaker than originally anticipated because of the mixed reaction of the market — analysts Counterpoint.
Despite this, Apple continues with a huge stock to dominate the market for wireless solutions.
The number of units sold, Apple is still out of competition. With a large backlog of quantitative sales followed by Samsung Galaxy headphones Buds and Jabra Elite Active 65t.
However, the competition every year becomes more and more tense, says a senior analyst with Counterpoint Liz Lee.
It is unclear how long Apple can maintain its status as the leader in wireless solutions. There are warning signals — Samsung has started to develop a line of their own headphones. Soon this fight will turn on and such major corporations as Google, Amazon and Microsoft. These corporations are preparing to release their innovative wireless solutions. The market is becoming more competitive and dynamic.
We offer you to subscribe to our channel in “Yandex.Zen”. There you can find the exclusive materials that are not on the website.