Experienced the field of e-marketing a major development during the last few years, where I realized many of the institutions how important channels are different, and their ability to reach the target audience, Strictly unprecedented in the history of marketing.
As the spread of tools and specialized in the implementation of supplementary professional campaigns, e-marketing and different, whether those campaigns across social media platforms, or search engines, or otherwise.
Led eventually to the emergence of many of the terminology specific to this field, which flows by working out frequently, but some of these may be the terminology and incomprehensible even for some working in e-marketing.
We will in the following review of the 30 a common term in the field of e-marketing with clarify the meaning of his simple, in alphabetical order:
1 – Algorithm:
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Means (algorithm); it is a collection of rules for arithmetic series, which dedicated to solve a problem, or management system, for example: talking in social media platforms a set of algorithms that perform certain operations, such as: the priority order of the appearance of the content, or paid advertising to a specific group of users according to their behavior.
2 – API:
Is the abbreviation for the term Application Programming Interface (), gives (APIs), a set of protocols, tools, and procedures designed to build application software, and the work of developers, and can be defined as: programming code that is responsible for managing the process of data exchange between more than one party, for example: have platforms, email marketing special API to connect forms to fill in visitors on the websites the accounts of its users.
3 – Automation:
Means of automation, refers to a series of operations in sequence specific without human intervention, such as: sending a group of e-mail messages automatically, at specific dates to any new visitor register his data in the site.
4 – Avatar:
Refer to the image of the user on the social media platform, or his image in its accounts at any location.
5 – Backlink:
Refers to a link that says one of the sites included in one page; and to direct the visitors to your site, it is considered of months strategies to improve search engines.
6 – Banner:
Refers to a type of image ads that are placed in different places of the websites, so that attract visitors to press it, and then you direct them to the advertiser’s site.
7 – Bounce Rate:
Means bounce rate; it is the percentage of website visitors who visit just one page of the site, and then exit from the site directly.
8 – Cookie:
Refers to a small file that web sites store in your web browser of any visitor of the site, which helps administrators email marketing to know some information about visitors, such as: a statement of their demographic, interests, and behaviour on the internet.
9 – CPC:
Choose the term (Cost per Click) and cost per click; it is a cost paid by the online advertisers for each click performed by one of the target audience on one of their ads.
10 – Conversion Rate:
Know the conversion rate, the test (CR), which is the percentage of website visitors who take a certain action, like downloading a book, or add product to shopping cart, or have purchased a product, and that of the total visitors to site during a given time period.
11 – CTR:
Choose the term (Click-Through-Rate) of any click rate; it indicates the percentage of visitors who have clicked on one of the ads found on any website.
12 – Domain:
Does the word Domain (the domain name); a name Unique does not speak of the website, and can be purchased for an annual subscription fee of one of the companies that provide hosting services, domain names such as: Godaddy, and Hostgator, and others.
13 – Email Marketing:
This term means email marketingis considered as areas of e-marketing Classic, where he grew up with the beginnings of the emergence of the internet, it includes sending e-mail messages to subscribers in your mailing list existing site, in various forms, it is what these messages contains a promotional offer, including what contains the terms of the illustrative product or service.
14 – Engagement Rate:
It is a measure to address the interaction of the target audience with content published on social media accounts of your own, often limited in the ratio of posts, comments, and likes.
15 – Heatmap:
Is a feature provided by some tools like: Crazy Egg, to clarify the degree of interaction of the audience with some areas in the web sites, where you this feature to translate that to the semantics of different color, often red represents the areas most attractive to site visitors.
16 – Impression:
Throw this term the ad to appear once in front of one of the persons targeted by this advertising.
17 – Inbound Link:
This term means the external link, a link to one of the sites; and to your site, and provides visitors to your site once they do for you.
18 – Internal Link:
This term refers to the internal link exists to one of the pages of your site, and directing visitors to another page within your site when they for it.
19 – Keyword Stuffing:
This term refers to the repetition of the keyword main pages of your site and intensely not commensurate with the texts written in those pages, so try to show your site in high rankings in the search results, but this procedure is wrong.
20 – Landing Page:
This term means the landing page; the first page appears to your visitors when they clicked on an advertisement, or a link pointing to your site.
21 – Long-tail Keyword:
The term symbolizes the phrases that consist of 3 to 4 words, which are used by the browser to the internet to search for products or services through search engines.
22 – Mention:
This denotes the command of one of the brands, or influential individuals, or sites referring to your brand in the content published on the internet.
23 – Metadata:
This term refers to data that define the pages of your site, content for search engines, including for example: (addresses of pages on your site) Title Tags, and(description of the text shortcut for each page) Meta Description and(alternative text for images) Alt Text.
24 – Organic Traffic:
This term refers to website visitors who reach a site without the use of paid advertisements, but rather by clicking on the link to the site appeared in front of them in the search engine results.
25 – Pop-up:
This is the type of ad that appears in a new browser window when you visit one of the sites, and is kind of annoying ads.
26 – SaaS:
Is the choice of the term (Software as a Service), allowing the developer of the system or program for the customers using it for monthly or yearly subscription, and often these programs, or systems work on the internet via cloud storage services.
27 – SEM:
Is the acronym for Search Engine Marketing i.e. search engine marketing, which is one of the online marketing channels, which are often made by posting text ads driven through the advertising platform specialized search engine, the most famous of these platforms are: Google ads which you can post ads on the Google search engine, the ads Microsoft through which you can post ads on the search engine (Bing) Bing.
28 – SEO:
Is the acronym for Search Engine Optimization, which is one of the strategies of email marketing are important, which aim to improve the order of appearance of website in search engine results, include several practices, including: improved speed of loading the website, include keywords the major in the important pages of the site, and improve the quality of the content published on it; to suit the target audience, and much more.
29 – SERP:
Is the acronym for Search Engine Results Page, a page that shows its search results in any search engine after a user types a keyword or phrase to search for.
30 – Unique visitor:
This term refers to the visitor who visits the website at least once during a certain time period, meaning that if you visit one of the sites three times from one IP address during the week, you think one visitor a unique, Unique Visitor, and three visitors.