About “the Apple”. In 1987, the triumph of John sculley

Jobs promised to sell a million Macs during the first year of sales. It was about a computer with 128 KB of RAM and a floppy drive for 400-KB floppy disks price $ 2495 in 1984. Million Mac was sold in 1987. By the way, how much do you think can be (in units) millions of Macs?

First, let’s look in 1984, praised by Aldous Huxley, and now me.

1984

It’s a miracle that Steve jobs was able to convince the Board of Directors of the company still do not stop the Macintosh project. After the failure of the Apple III, about sticking floppy disks which are not stopped laughing just lazy. After the failure of Lisa. Despite the chronic backlog of project deadlines and epic cost overruns. Not even a miracle. This Is Jobs. Imagine what all this cost him?

He promised a million sales, and we know that he believed in it. Smart knew that his idea has no chance, and the thought of a clever jobs a braggart and an idiot.

The most affordable computer with a graphical user interface was, frankly, almost useless toy. RAM 128K is not enough for anything the fellowship with the most humane in the world interface is constantly interrupted by sessions of education of the spirit: a Symphony of mechanical and electronic sounds of “robot head” was spitting out the contents of a single floppy disk and asked to insert another floppy with a number or name such and such.

If the computer was satisfied with your actions, a little Pourciau, a cacophony of spitting just inserted the diskette and either required to insert the source (do not rejoice in their ancestors!), or sometimes for a little while calmed down. Sometimes it doesn’t stop. In severe cases, these conversations… stretched for dozens of iterations.

The imperfection of his creation and the situation, “something went wrong” jobs could clearly see, but stubbornly continued to concentrate its resources on The Next Big Thing, struggling with half-measures. In September 1984, was released the Macintosh 512K/400, two to three times to reduce the load on the muscles and nerves of the user (in the case of using intelligently and thoughtfully written programs). I was not able to “play” with the Macintosh 128K/400, but with 512K/400 I had to Tinker.

Or Macintosh 512Ke (enhanced, that is, “superior”, in which the drive has been repackaged to be compatible with a 800-Kbyte floppy disks, 512Ke was released in April 1985, a month before the expulsion of the jobs. So there was one of the hallmarks of Apple’s “too little, too late” repeatedly applied in subsequent years, it is also of jobs, translates to “sorry mate, we’re working on something insanely great!”).

The difference between 512K and 512Ke in practice, there was almost no: the vast majority of programs were distributed on one-sided diskettes with a capacity of 400 KB, to reach the maximum possible audience.

Macintosh has not fulfilled the promise of jobs. In 1984, sales of both models reached all (!) 500 000 pieces.

For comparison, all variants of the Lisa in January of 1983 to August of 1986, it produced about 100 000 copies, 2700 of them killed in 1986 and buried in a landfill (secure landfill) in Logan, Utah. To obtain a tax deduction for unused property.

But in 1985, sales of Macs have declined sharply. And then the number of jobs per unit of apples.

1987

About selling a million Mac and Apple Computer announced on 17 March 1987, opening the “Apple Event”, presentation of new models of Macs and myself. Then it was called conferences.

Stunned, the audience was presented SIX brand-new Macintosh Plus, announced as “million Mac om”. These Mac and gave the people who played an important role in the advent of the computer into the light. Among the awarded there were no jobs, nor any of the team Macintosh. The only really involved in the creation of the Mac and among the recipients was Jeff Raskin (the godfather platform and implacable opponent of jobs in the disputes that occasionally there is something, but a headache).

Having dealt with the official part and once again after boasting this way of decade of company (registered 3 January 1987), Apple executives commenced the presentation of new products.

Novelties deserve respect and careful consideration, I will talk about them later. Until find out one interesting point.

Apple Computer two roles: it is both a rebel tearing the chains of gravity and breaking barriers, exemplary and respectable company, doing their business and earning money. Almost schizophrenic, right?

Now, Apple has two birthdays. And there’s no reason not to mention both of them. But between these two birthdays is a subtle and significant difference (except date, of course). Nyuansik.

April 1, 1976, in Los Altos, California, Steve jobs, Steve Wozniak and Ronald Wayne founded Apple Computer Company. And nowhere officially it is not registering. In no way linking the date of the Foundation with April fool’s day, it happened. In March, Wozniak finished the development of the personal computer and offered it to his boss at Hewlett-Packard. He reported the offer “on command”, but it is not interested in none of the divisions of HP.

And as soon as everything was clear, sober assessment of their strength and willingness to sacrifice in two Steves and Ronald founded the company. Don’t wait until the second of April, as I do.

This “rebellious” birthday Apple. Informal. To this day, no Apple was not.

By early 1977 the Apple Computer Company has already produced significant (albeit small) income, the company has an investor (Mike Markkula), her plans were Napoleonic (gonsowski)… January 3, 1977, the company was officially registered as Apple Computer. Ron Wayne had already left the team, so the founders were both Steve and Mike.

This is the “official” birthday. Formal. Apple to that moment had lived a very hard life, but from the point of view of establishment (tax services), the company emerged just then.

Macintosh SE

The sequel to the classic line. SE/40 was my first own Mac om, I have studied inside and outside the (upgrade RAM in connection with the release of System 7).

Of the half dozen code names of the models I liked two: PlusPlus and Chablis (Chablis). The latter is evidence of the increased influence of Jean Louis Gasse (but who could be a great head of Apple Computer, although could ditch…).

In common with all classic line: CPU Motorola 68000, 8 MHz. 32-bit, 16-bit data bus and 24-bit addressing.

In common with the Macintosh Plus: preset megabytes of RAM, expandable to 4. Addressable space of the 68000 was 16 MB, but from memory you could only use 4 MB.

New:

  • case, silver-white (serebristoi I personally did not notice, but as it was called), with two slots for floppy disks;
  • bus ADB (Apple Desktop Bus) for connecting input devices, up to 16 pieces. Until USB anything like that in the computer world, as far as I know, was not. I could tell you about it… ADB made its debut on 17 March, this historic event;
  • full, real SCSI (DB-25), for connecting external peripherals;
  • port for PDS extensions. After three years, this port has ceased (almost) add to the design of new Macs, since supposedly no one has used it. It’s not true. Using this port and a third-party “glands” I connected a color monitor to the SE… and enjoyed the color;
  • SE was supplied in several configurations: one without a built-in hard disk, with two drives for 800 KB floppies, and two with built-in SCSI disc 20 (SE/20) or 40 (SE/40) megabytes. In SE/SE 20 and/40 the upper gap drive was closed by a plastic end cap to match the body colour.

Almost all of this innovation, with the exception of SCSI development joltovskiy commands not included in the produced Mac and because of their “lack of coolness”. All of this was to appear in a BigMac.

And an important addition: a Macintosh SE/30 the Macintosh SE does not c 30-megabyte drive, and a completely different computer, whose Macintosh SE General body only and the name.

Macintosh II

The first ever modular “Macintosh”. They say that it was developed by cutting off the excess from BigMac and the underserved. Developers deny this, but agree that everything about it was. Truth is one, but multi-dimensional…

Of the half dozen code names of the models I liked two: Little Big Mac, and Cabernet (see above).

Anyway, but the Macintosh II gave users a powerful emotional response. Some he loved it (perhaps they have everything or almost everything just worked, or the people are so bright and happy), the bulk of “witnesses Mac II” computer as actively disliked. Glitches, mistakes, absurdities… It’s okay. With him I have never dealt with, but heard.

New this car had everything:

  • modular design (provoking to extend and expand the configuration);
  • SCSI, ADB, 6 ports… Latest as nubus is a 32-bit parallel bus, developed by MIT (Massachusetts Institute of technology), is designed to connect a variety of smart extensions;
  • the Motorola 68020 processor with a clock frequency of 16 MHz, with the addressable space. In the traditional view of memory can be expanded up to 20 MB, after installation FDHD upgrade up to 68 megabytes;
  • the first Mac with a coprocessor for floating point numbers (Motorola 68881);
  • support color;
  • support is very easy to connect two monitors at the same time.

The machine was expensive, sold in several configurations: ’empty’ (without anything) – then $ 3898; with 1 megabyte of RAM, one floppy drive and built-in SCSI disk, 40 MB for $ 5498 1987.

For build-to-order, for a fee, you can install a second drive. For their money the buyer could choose from the Apple monitor: 12-inch black-and-white support grayscale or 13 inch with support for 16.7 million colors.

The last of these monitors, 13-inch, was fantastically good. Of clarity and brightness it surpassed almost all other monitors in the course of a decade, if not more. However, under his “Apple” the shell hides the monitor from SONY. It seems to be designed on special order.

0 Comments on “About “the Apple”. In 1987, the triumph of John sculley”

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