Despite the fact that the presentation of a new Apple streaming service will be held on March 25in what there can be little doubt, its full-fledged launch will take place closer to the fall. It is reported by the authoritative publication Variety, citing sources familiar with the situation. At the spring event, ascertain the sources, the company is limited to the demonstration of a number of trailers and clips that will form the basis for more ambitious films presented on its corporate site.
“Our sources say that Apple’s video service will be launched in summer or even autumn, not in April as originally reported in the media, the report says Variety. Apple has promised to its partners in the production of video content to promote themselves, television shows, and not just the site where they will be located. However, there is a possibility that stars such as [Jennifer] aniston and [Reese] Witherspoon, who is rumored, will take part in the presentation, does not want to engage in the promotion video service”.
Aggregator television shows
Despite the fact that Apple will produce for the brand platform exclusive series and TV show, the conceptual future service will be like Netflix. According to rumors, initially, the company planned to negotiate with Netflix and HBO on the licensing of the content to diversify the range but was unable to come with them to a consensus of royalty payments. This is what led to the realization of the idea about combining content produced by cable TV channels like CBS.
As noted by the interlocutors to Variety, Apple is considering the launch of the trailer of his own TV show as “splash” screens at the March event. It will be preceded by an onstage CEO Tim cook. In a similar way Apple did in the autumn of the presentation last year when the showed the teaser 2 AirPods. That was displayed on the screen headphones the second generation, guessed only the most attentive viewers.
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