This summer, Apple did what was expected of it for many years – she refused from iTunes. Needless to say, ceased to exist, the utility only, while an online store with music and movies, as well as its key functions the company is allocated in a separate application. However, these changes affected only the Mac OS, whereas iTunes for Windows, Apple for some reason decided to keep. Whether time to adapt new applications is not enough, whether the company plans did not have to adapt them to a competing platform. But something has changed.
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Apple intends to release for Windows a series of next-generation applications that will provide users access to media content companies. For this, Apple even decided to hire new staff who would be engaged in the design software platform of competitors. About it it is spoken in the vacancy section on the Apple website. Apparently, private specialists is not enough. Anyway, what they did for Windows is a little similar to how some of acceptable from the point of view of the provided software.
New Apple apps for Windows
“In developing media applications requires creative chief engineer to work on next generation applications for Windows. You have to work to create innovative features that will delight millions of users around the world. If you have developed skills in application development and are aware of the problems users, like to listen to music and want to work in the company of engineers of the highest class, this post is what you need,” reads the job description.
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In fact Apple should have been engaged in the development of proprietary applications for Windows. In any case, all programs and utilities, when the company released for Windows in the past, looked like they even come close not like, not to mention the fact to start to use them. Unlike their counterparts under macOS, which the design were not like the more enjoyable, and the performance did not suffer without causing unpleasant experiences for the user.
Why Apple apps on Windows
On the one hand, the Apple apps on Windows to do nothing, because the majority of them are deeply connected with the ecosystem and are unable to realize their full potential on a competing platform. But, on the other hand, the Apple in the camp of Microsoft need beyond that, why on the border of North Korea is the so-called “ceremonial” village. The superiority of these applications would create the impression that Apple cares about their customers more than Microsoft, so if going somewhere and need to “escape”, only in Cupertino.
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Today, Windows remains the most popular operating system, the remaining applications without Apple TV+ through which Apple broadcasts their content on a paid basis. Inexplicably, Apple decided that Windows users will be able to do without a separate utility, if you want starting watch exclusive movies and TV shows in the web version of the service, which is available to all. However, after some time since the launch of the new site, the company decided that to conquer the enemy’s platform still stands. How else to explain this position?