Apple promised to increase iPhone sales. Where such confidence?

Various discounts, promotions and loyal supply of credit has led to the fact that in the last week of March the demand for the iPhone on Apple’s key markets began to gradually increase. Ultimately, this should lead to an increase in sales, which will become noticeable in the third quarter of 2019, which the company will report in September. About Luca Maestri, CFO of Apple, said the investor during the reporting conference, which took place in the night from 30 April to 1 may.

First of all, Apple’s base their forecasts on the growth of iPhone sales in China. In the last few months there really have been significant changes that have spurred the demand for branded Apple smartphones. This was influenced by discounts, provided by Apple itself, the reduction in the VAT rate and an increase in the number of banking proposals with loyal credit conditions. Markets in the US, Japan and the UK also experienced growth, though not as strong as China.

Analysts believe that making predictions about the growth of iPhone sales in the third quarter, Apple is risking. This is due to the fact that summer quarter is traditionally considered one of the worst for smartphones, as consumers are waiting for the September release of new models, and therefore rarely pay attention to existing devices. In addition, experts say, is a little naive to make forecasts for the next quarter in two weeks from the previous one.

However, we should not forget that Apple is no risk, because it does not publish data on iPhone sales, as did that in the fourth quarter of 2018 and first quarter of 2019, the years. Therefore, even if the promised jump in sales will not happen, its absence can be camouflaged sales services, the release of which is scheduled just in time for the third quarter. It turns out that regardless of, will increase sales of the iPhone or not, we will likely never know.

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