Apple wants to become a film Studio. Will it succeed?

After the launch of Apple TV+ the address of the company from Cupertino was a lot of criticism. Some blamed Apple’s lack of dubbing for many countries (including in Russia), others were surprised at the amount of content that is clearly not worth it to pay 199 roubles a month. Apple understands this, and therefore are actively engaged in the creation of content: we are not talking about the TV series and feature films, with world class actors.

Shot from a film “the Banker”, which completely took the Apple

Recently the company has released a trailer for his new movie “the Banker”, in which the main roles will be performed by Samuel L. Jackson, Anthony Mackie and Nicholas hoult. The picture tells the story of two business partners who founded his own real estate Agency in the 1950-ies. To succeed, they decided to avoid the racial limitations of the time, and hire a fake head of his own company.

When the film will be released by Apple

The movie debuts in cinemas on 6 December, a few weeks before it will be possible to watch on Apple TV plus in January. This will be the third film within Apple after the Original “Queen of elephants”, which was released in October, and “Hal” (will be available in November).

Is it really a large amount of quality content will appear in the Apple TV+ about a year — just when most users will end the free period. However, in Cupertino do not hide that set themselves the target to create in the first place the content at the highest level.

Actually we don’t know much about television content, except for the fact that they themselves are active consumers. But that doesn’t make us experts in this field. But what we really understand is finding the best people who can do something ourselves to make not under force, — said eddy cue, head of Apple services.

Apple started to market digital television create your own TV show, which included “Capsules-karaoke” and Planet of the Apps. Apple TV+ will as the content included in the subscription and movies that need to buy or rent. That is, to see everything for 199 rubles, which is the cost of the subscription, will not work. However, in terms of content the Apple Originals, it will be included in the monthly fee for the service: in fact, we received service with original content. You will use Apple TV+ or wait until more movies and TV series? Tell us in our Telegram chat.

At this rate, the company will turn from IT giant into a full-fledged movie Studio like Universal or Paramount. However, the company will have a lot to spend for this, since the first profit it can obtain only by 2025. Analysts believe that by this time the number of subscribers Apple TV+ will reach 136 million users: this means that 1 out of 10 owners of Apple devices will register themselves with the subscription service, films from Cupertino. While it is hard to believe.

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