Updated App Store, which was presented along with iOS 11, had a significant role for developers and for users. Publishers can now effectively promote their software products. And users get a new experience with interesting compilations, and improved search algorithm applications.
According to the study, Sensor Tower, thanks to the tabs “app of the day” and “Game day” advertised applications received an increase of downloads to 800 %.
The report notes that Apple is now mostly promotes big publishers, not novice developers. Maybe the company will reconsider its views on this matter. Since the launch of the renovated store is the most promoted applications received over one million downloads in the App Store, indicating a high effectiveness of the advertising of Apple.
Sensor Tower analysts argue that Apple’s efforts were not in vain. An updated design of the App Store helped to acquire new developers, but also to increase the database of active users.