In early January, Apple has lowered the purchase price of the iPhone for several Chinese authorized Resellers. The discount was insignificant – on average, new is cheaper for 50-60 dollars. While at the official online store prices have remained the same. Apple could thus attract additional buyers? Analysts at UBS ready to give an answer to this question.
According to experts, the discount for the current model did not affect the situation in the region — a surge of activity among consumers did not happen. On the contrary, in January of 2019 in China was recorded a decline of iPhone sales by 18%.
The price adjustment has not yet had a major positive impact on sales of its flagship iPhone.
The analysts emphasize that the special conditions can attract more buyers in February and March, the eve of the holidays.
Recall that in late January, Tim cook spoke about Apple’s plans to revise its pricing policy. The company intends to depart from the practice of installing, iPhone price in dollars or euros in other countries. Instead, the company will adjust prices in local currencies based on macroeconomic indicators of the region.
Long wait was not necessary — in early February, the retail chain Svyaznoy, Euroset, MegaFon, Beeline, M. Video, Eldorado, Re:Store has done for iPhone discounts XR, XS and XS Max:
- iPhone XR to 64 GB – 59 990 rubles, as against 66 092 rubles in the Apple Online Store (about 6000 rubles);
- iPhone XS 64 GB – 80 990 rubles, compared to 89 481 of the ruble in the Apple Online Store (about 9000 rubles);
- iPhone XS Max 64 GB – 89 990 rubles against 98 634 rubles in the Apple Online Store (about 9000 rubles).
Unfortunately, the Russian retailers have not yet provided detailed sales statistics.
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