Homeland iPhone North America. The mainland, which separated from the Russian Federation about a hundred kilometers of the icy salt water of the Strait that connects the Arctic and Pacific oceans. At home iPhone coronavirus off in full, sales of smartphones in such conditions could not fall – and they met expectations. In Canada in the April-June 2020, the sales dropped by one-third (36%) compared to the same months of last year. And since COVID-19 struck the United States incomparably more damage there, they had simply crash – but something went wrong.
Smartphone sales in April-June this year, compared with preliminar 2019 declined in the US by 5%. If you count in pieces. By one-twentieth. Track sales of all smartphones in the country, where the lives of 300 million people is an impossible task. And not all smartphone manufacturers provide a formal (audited) information about the number of smartphones sold. Analytical company Canalys comes easier: she believes “put on the American market smartphones” – evidence that can be documented with a sufficient degree of accuracy reflect the number of products sold. It’s all about “smartphones in General”, how is Apple?
Smartphone sales in the US 2020
Shopping network purchased and imported into the United States in April-June 2020 31.9 million smartphones. Less than 2019 (33.4 million). The worst results in the five of leaders of the Corporation TCL Technology sales it decreased by 43%. On the second place from the bottom, “others”, all together have sold this year in 34% fewer smartphones than a year ago.
Also common to all sellers of smartphones challenges in the sales volume of Big China affected by other factors: the worsening of relations between China and the United States, prohibitions and sanctions – among “other” there are companies from greater China. Sales have fallen, LG (19%) and Samsung (1%).
But Apple and Lenovo smartphone shipments, and, apparently, their sales, on the contrary – increased. 10% and 8%. Apple sold 15 million iPhones, more than any other second quarter in the company’s history. Record. But the company with the most amazing results, apparently, should recognize Lenovo. It is headquartered in Hong Kong and is one of the provinces of greater China. Autonomous and rebellious, but 8% growth in sales for Chinese companies in the United States is incredible. Even if it formally Hong Kong.
Analyst firm Canalys is famous for the charts containing several parameters (in the dynamics), while remaining understandable and clear. At this time the officers Canalys reflect the dynamics of American smartphone market for the last three and a half years, with the first calendar quarter of 2017 for the second calendar quarter of 2020. In the bars shows the share of sales of smartphones in different price categories, in percent (from 0 to 100, left scale). The right scale and the black curve is the ASP (average price of a smartphone, without taking into account promotions and taxes). In 2020, the ASP decreased by 10%, to 503 dollars.
Which iPhone is most popular
The most popular model – iPhone 11. Its sales rose compared to last year’s sales of iPhone XR by 15%. In fact, Apple was no doubt that the XR will be interesting to someone, and several times the project was on the verge of closing. Meanwhile, he saved the iPhone and the Apple from the really serious and dangerous crisis – without it, sales of the iPhone dipped would be so thorough that the consequences could be dire, even fatal.
Apple is growing, despite the pandemic. That's why this is so.
11 iPhone Pro and iPhone Pro 11 Max (together) second in terms of sales, iPhone 2 SE – third. In the individual standings SE second generation in second place. The result – a 10% increase in sales compared to the same quarter last year, and it’s honest growth, is understandable without the involvement of magic: this year, Apple more than adequate lineup. If not for the coronavirus, it would be even and such.
IPhone sales in Canada
The analytical company Counterpoint Research has studied the situation in the smartphone market in Canada. Smartphone sales in April-June 2020 fell here, compared to the same quarter last year by 36%. IPhone sales also declined – by 24%. Data on sales of smartphones from various brands “pieces” Counterpoint hidden — apparently. they will only be available to paid subscribers at a later date. In the published study examined the distribution of the market between its participants. By the way, in Canada are still allowed to sell Huawei and Xiaomi, but the five leaders they were not.
In Canada a duopoly in the second quarter of 2020 from Apple and Samsung, together, was 86% of the canadian smartphone market. A year ago a duopoly was only 81%.
Interestingly, the so-called “mobile Analytics” is going to bury Apple?