The 20th day of the 10 months of 2010 in the conference hall the Apple had announced a press conference “Back to Mac”. Blackmail them and they decided to do away with iPod, iPhone, iPad, and Apple TV? They want to make the Mac my main area of interest? Or something else? Naturally “something else”, but what? On such a day (20.10.2010), with the intriguing title, this event could not fail to attract attention. While attracting attention is one of the main reasons for the marketing events.
What assumptions were made in the blogosphere. For example, with anarchy and liberty developer for Mac will all be over soon, and everything will be like in iOS.
Restrictions, censorship, checking of applications before release to the public – in iOS these measures did not prevent the triumphant success of the new platform, and was far less terrifying than it might seem in the beginning, but to predict the reaction of Mac ovskih developers of such innovations and their consequences was easy.
It would be catastrophic. Probably. In any case, losses would be inevitable.
Creating ambiguous titles – one of the peculiarities of the English press. The most effective way of attracting attention. “Hut-hut, stand up to iOS before, and for the Mac ass!” – why not to read this title like this?
Taking into account the predictable unpredictability of Apple, it was possible to expect anything.
We love Mac
To Express the love for until recently the only platform instructed to Tim cook. The man responsible for the harsh prose the realization of ideas into reality: organization, schedules, deadlines, coordination. A strange choice?
But Tim did. What would happen if ovsky the Mac division of Apple was a private company? No, no one is going to send it in free swimming. Imagine what it would be.
In fiscal year 2010 (which Apple ends in September) and Mac brought the company an income of 22 billion dollars. It is 33% of total Apple’s revenue.
The company with the income it would have occupied space 110 in the Fortune 500. This year sold 13.7 million Macs. Three times more than just five years ago, the population of Macs has increased from 22 million in 2006 to nearly 50 million in 2010.
That is, no one is going to turn the Mac back?
600 thousand was ovskih Mac developers every month is registered 30 thousand (unregistered Mac ovskih of the developers was even more).
On the Mac, after a 10-year absence, returned a very important program, such as Autodesk’s AutoCAD.
The first part of the video (duration 00:14:59)
Do not think of things like that. Steve called the situation “private” Apple at home, a few hundred meters from the workplace. So about the new software products will tell those who develops. On software included in iLife.
The beginning of an intimate part of the mid – ninth minutes into the video. About 00:08:30.
iLife’11. A unique set of software products that offers the inhabitants an unprecedented opportunity. It is a harsh and absolute truth: of the nearly 28 million new users of Macs at least half switched to Mac because of iLife.
More than half of the press conference devoted to iLife’11. The life and intimate questions are not relevant to our topic, but if anyone is interested – the link to the video of this part of the conference is given at the end of the article.
Demystifying the “Back to Mac”
As it turned out, the “Back to Mac” – not the displacement of the geological layers. Everything remains in their places. Or almost everything.
In the middle of the decade, OS X was the main operating system of the iPhone. Then the new system (iOS) and iPad. Meet the challenges of the new environment, Apple engineers had to find new approaches to age-old questions, and some of these approaches would be very useful in OS X.
And here come the iOS innovations into OS X. the Main thing in Mac OS 10.7 “Lion”, a new major version of OS X – they. Borrowing from iOS.
In fact, in Mac OS 10.7 “Lion” was a lot of innovation outside of iOS, but to this we shall return. The creators of the operating systems has a right to their vision they have created, different from the views of outsiders.
Multitouch gestures, the “home screen”, full screen mode, automatic backup and automatic recovery of application state when it restarts – Yes, it was great and didn’t cause any issues.
Programs on a Mac, usually larger than on an iOS device. The application icons you use most frequently can be placed in the dock – where they are always at hand and in sight. That’s just the number of “seats” in the dock limited. Search for applications which do not have enough space, especially for a beginner in OS X, could be a problem.
Mac’s analogue iOS home screen called Launchpad. On its “pages” only icons of apps. All installed in the system, which are not hidden from the ordinary user (as in iOS). Managing their mutual arrangement and combining them into folders, you can organize them to your liking, whatever.
With automatic saving of the data, in my opinion, a little too clever by half. Thing is very valuable and important – and not fraught with any threat.
But one of the points of the session to demystify her tail. Innuendo inspired more than serious concerns. It was Mac App Store.
The fourth part of the video starting from 00:07:54 (video duration 00:14:59)
The fifth part of the video, to 00:11:52 (video duration 00:15:00)
The Mac App Store
App Store (with it’s limitations, monitoring and other troubles) were given as examples, with an emphasis on its fantastic success. In a very short time with it, 7 billion apps found consumer.
Equally effective way to distribute software was not.
The positive side of this decision is obvious and well known.
Steve talked about the division of profits from the sale of programs on the same terms that Apple takes care of the payment process, delivery and installation of applications.
Instead, what Steve said nothing – control, censorship and restrictions. Otherwise, no way.
The Mac App Store, Steve promised in 90 days, in Snow Leopard. He appeared in Mac OS 10.6.6.
The innuendo was intentional. Steve wanted to know what people think about this really.
About the future of the Mac App Store and OS X “Lion” will talk another time.
Video about iLife and FaceTime
The second part of the video: (duration 00:14:59)
The third part of the video: (duration 00:15:00)
The fourth part of the video starting from 00:04:13 Steve is FaceTime for Mac starting with 00:07:54 video is related to the theme articles: (duration 00:14:59)
To be continued
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