Do you remember the good old days when you buy something and it becomes basically yours, without restrictions? Unfortunately, for owners of BMW, it seems that the company has announced a new initiative that would prove undoubtedly a lot of criticism, a direct charge to extend the shop ConnectDrive Store.
This means that BMW apparently wants to start charging for subscriptions to users for access to certain features in their own cars. Basically, the company will BMW build the car complete with all the bells and whistles that you may have to pay an additional fee not for them, but it will cover some of these features will not be available to you until you pay for the monthly subscription or annual.
According to BMW, the idea is that this will give customers ” financial flexibility“, where they can choose to pay for certain features when you need them. For example, with hot seats, customers can choose not to pay the subscription for this water during the hot summer months, but may choose to do so during winter.
Also, when selling their car, the car owner can also choose the features they want instead of having to pay more for the car come with all these additional features. It is understandable why she chose the BMW such a model, it generates funds continuously through subscriptions, but as we have said, We believe that many car owners might not be too happy about it.