Escalate problems Facebook gradually, Where is Coca-Cola and Hershey’s and Honda among the prominent companies that says it will stop temporarily for the advertising using the social network the biggest in the world.
It seems that the promise of Mark Zuckerberg to add labels to posts that contravene the rules of the political did not prevent the more advertisers with big names to join the boycott campaign ad for the social network.
It was Unilever, the company that owns a number of brands, such as Dove and Libby to save inventory, had earlier announced that it will join the boycott organized by civil rights groups.
Now engaged in the province more than 120 enterprises, according to the spreadsheet keeps track of the names, and some companies, such as Coca-Cola, turn off the ads temporarily on Facebook, but she does not join expressly to the county.
CEO (James Quincey) James Quincey in data network CNBC: “no place for racism in the world and no place for racism on social media platforms”.
He added, “will Coca-Cola stop advertising paid temporarily on all social media platforms globally for at least 30 days, and we will be evaluating our advertising policies, we expect greater accountability and transparency from our partners in social media”.
If the county official or not, the support of the increased transparency will put pressure on Facebook to make further steps to allay the concerns of some advertisers adults, a spokesperson said in a statement: the company will continue to work with civil rights groups.
The spokesman added “We invest billions of dollars annually to keep our community safe, and are constantly working with outside experts to review our policies and update, we are open to review civil rights, and the Prohibition of our 250 organization invites to the white race of Facebook instead”.
The speaker explained that the investment giant social networking in the field of artificial intelligence means it is able to identify 90 percent of the hate speech by reporting about him, and noted that it will continue to work with groups, civil rights experts and to develop more tools, technology and policies.
And at the ad group by a group of civil rights groups, who said they staged the protest in response to the history of Facebook long to allow the content of racial and violent unbelievers perspective on its platform.
Andcriticized county leaders strongly remarks Zuckerberg, which they announced new rules prohibiting hate speech in advertising with planning to classify some posts from politicians.
Group has developed a number of steps that request from Facebook to be taken, including publication of more information on hate speech and scrutinize more closely the large group on the social network.
Recall that the amount of impact that may occur its province is not clear, as they check Facebook a million dollars of advertising revenue, it seems that the decline of ads for a month may not affect the company significantly, but the pressure from advertisers may be annoying, especially that it comes at a time when the house: she has witnessed a decline in advertising revenue due to the pandemic virus a coronary.
For the month of July, American Honda is withholding its advertising on Facebook and Instagram. We choose to stand with people united against hate and racism. This is in alignment with our company’s values, which are grounded in human respect. #StopHateForProfit
— HondaInclusion (@HondaInclusion) June 26, 2020