Claris has already made enough mistakes to learn how to live and win. Claris was another Apple, and that Apple and to a greater extent than Apple itself, with all the pluses and minuses of it. The pros had more, but…
The end of the series. The beginning, continued there.
If, as originally planned, Claris became an independent company, albeit with large shares of Apple may be, their fate would have been different. Although I do not know. To calculate this option impossible details that decide in the end, everything, are covered by the Sands of time.
One thing is clear: it would be a different Locations with different priorities. Guide Claris would other solutions, more or less competent than in real history, but I’m pretty sure that all would be well. Principles Claris was too good for life, but they would have adjusted. Likely to found more technologically advanced ways to achieve excellence programs (work in this direction was carried out, but abandoned them).
Independent companies have great self-preservation instinct, they are able to do the impossible, especially if their state hundreds of top-notch engineers, artists, technical writers, and the terms of the friendliest and provoke creativity.
The victim would have been only one Apple – but this had to think in 1987, Apple separating the soul from her body. By 1990 the soul gained independence and soon aroused the sympathy than any other senses. But…
Freedom Claris… do not let go!
In 1990, Apple decided not to release the Claris in free swimming. No initial placement on the stock exchange, no private shareholders and its Board of Directors. Bill Campbell, longing for absolute power over Claris and already built plans independent activity, was disappointed and left.
It is not always and not in all was right, but listened to people and tried to find the right solution. Wrong, not without it – but it was his “big boss”, about which there were jokes, funny and some very cozy interior. He quickly learned. And the experience of a baseball coach is suddenly very relevant in the management software company.
Seriously, self-Claris could achieve a lot.
About who headed the company in the following years, I will not write. This is the nominal leaders. The governors of the Apple Empire. For Locations designated as “the eternal virgin”, it had no value. Ran Claris John, Michael, Gil and Steve.
But to the casual observer, consuming software and very little interested in the problems of the companies producing it, Claris bloomed. Its programme really was beautiful. A bit old fashioned, but comfortable and understandable. They had their own style, recognizable and unobtrusive, addictive.
Common to all programmes Claris services (spell check, the system extension XTND etc.) turned these beautiful and uniform (as much as is needed) worlds into something more powerful and significant than it seemed at first glance.
Kill Bill (Gates)
In 1990 Claris acquired from Informix Mac’ovsky option spreadsheet Wingz.
Informix Wingz called “killer Excel”. The Wingz app was developed for Mac and the company Innovation Software from Kansas and bought Informix in 1988.
In the same year, with the completion and transfer of Wingz for Windows, OS/2, NeXTSTEP and with five popular commercial UNIX, Informix, triumphant and with great pomp brought the product to market. The press was ecstatic, the table really was exceptionally good, but…
Excel, with the same orderliness and inevitability, continued to increase its market share spreadsheets.
Wingz won Excel in all the comparative reviews. Many of its features were unique. HyperScript language (HyperTalk clone) allows even beginners to write complex scripts. In Wingz was a powerful graphic system allows you to draw I cells in the tables. Compared to the graphs in Wingz, Excel graphs looked gray and no, Wingz they were able to reflect changes in their associated data in real time.
Informix has invested heavily in the promotion of Wingz. Red exhibition bags from fabric is Wingz remember even I got such brought someone from that time, I used it for a year and a half. In 1988-1989 at MacWorld Theаter showed Wingz Time Shuttle, a video about the future waiting for the spreadsheet “after complete failure on obsolete tables from the past (like Excel)”.
By 1990 Infiormix actually scored ovsky the Mac version of Wingz, it was not before, and with relief, almost no haggling, gave Claris the source code and rights to it. After careful processing and bringing to the total to Claris’ovskih products mind, Wingz, was released in June 1991 under the name of Claris Resolve.
The press was ecstatic, the table really was exceptionally good… I Think I repeated? Compliments Claris Resolve wasted a lot, but it sold very poorly. The cost of its acquisition, pre-production and printing to recapture failed. In 1994, the project was closed.
Microsoft, without much apparent effort, just copied the best from Informix Wingz, and from other tables on the market that are unable to copy – promised in the next release and continued the conquest of the world. And that not all of the promised appeared in releases Microsoft at all – so the owner — a gentleman. It’s already on what did not influence. Competitors were no more.
If you can’t beat them, join them
In the early 90s, the number of clones PC with Windows OS already exceeded the number Macs, and that was the most unpleasant of all for Apple, the number of PC has grown faster than the number of Macs.
The situation was not catastrophic, but the trends are loomed not very bright. Wish someone carefully and impartially analyze the reasons for this and brought their findings to those who could make decisions…
Alas. Many of the reasons, contrary to popular belief, was not fatal. Most of these problems lay on the surface. Thoughtful solutions, with a calculated many steps ahead implications and options (I think it’s called “strategy”), could radically change the situation.
In parallel with the declared war against Wintel (today, this “term” to be translated, so Mac-native press identified the computers with Intel and Microsoft Windows), the company decided to acquire a successful competitor. Not the worst solution, between us.
Began a massive campaign to migrate to Windows Claris’ovskih programs.
The results were mostly so-so. Windows users, appreciating the beauty and cleanliness of program functionality “from planet Macintosh” and not parted with their usual programs, the deficiencies and problems which they already knew and were able to minimize their consequences – and something alien and new, even perfect (in appearance) as they already knew for sure, is fraught with some unknown problems.
And most importantly – in the “from planet Macintosh” is not enough of the features users expect from a “earth” software, and added they are very slow.
The Windows version was profitable, but not the one that counted Claris.
The only exception was a personal database system, FileMaker Pro.
Other programs Claris
Many of the programs released on this talented and promising many interesting things for your clients company, behind the scenes of my story.
Two of them, ClarisWorks and FileMaker, you need to write more. On the latest yet due to the fact that in 1998, Claris has not closed. Everything was interesting.
Jobs shut down all projects Claris, except FileMaker. The company was renamed FileMaker Inc and successfully exists to this day, in the same office in Santa Clara, California.
The last two dozen applications. Claris Impact (application for training and presentations, very high quality and comfortable, but nothing unusual), Claris Emailer and Claris Office Mail, Amazing Animations (video editor for children, they could create their own short videos and created), Claris Home Page (one of the very first WYSIWYG editors, HTML pages), Claris Organizer, and many others.
But the most popular creation Claris was, I think, CLARUS Dogcow. The dog-cow CLARUS. Funny character used in the print dialogs to display the page orientation.
HyperCard in 1998 for several years as again it was designed (if you can call it that) in the Apple, in the bowels of the Department of media in the QuickTime group. Doing them ONE person, with the support of one of the leading engineers of the group of QuickTime, and more and more behind from the present. If HyperCard in 1998 remained the Claris project, it would not have in 1998. At Apple, he lived for another 6 years.