In recent forecasts , we talked about the fact that media companies must increasingly look to the demands of Generation Z. Colleagues from Business Insider interviewed 100 teenagers. The task is to find out how they watch TV. The results of the survey should force the TV companies to change, because Generation Z – the audience of the future.
Marketers believe that this generation is very different from the previous one. The company go to various tricks, for example, present themselves in social networks, but this does not always work well. As it turned out, television to attract the attention of teenagers is not so simple.
17-year-old grace Clark said she doesn’t watch TV. Instead, she watches videos on YouTube. The main advantage of the platform to her that the rollers tend to be shorter television programs, and can hold her attention throughout the video. 20-minute video seems perfect.
Yes, it is worth considering that not many people born after 1997 remember life without smartphones and social networks. Turning to the survey results, say that only two percent of teenagers can name the TV the primary source of video content for yourself.
Nearly a third prefer to watch videos on YouTube. 62 percent use other services to stream video, like Netflix. TV for Teens is a means of communication with family, browsing the news, or nightlight.
16-year-old grace Serdula prefer YouTube because you can watch anything you want. By the way, it turned out that among teenagers popular old TV shows that are not broadcast.
A great influence on the results of the survey provided the prevalence of smartphones. With their help, teenagers prefer to watch a video, and it’s not that they don’t have access to TV. And of course, a large selection, the ability to watch the content without interruption and without ads, and the ability to rewind makes the TV obsolete for teenagers.