Classified platform Facebook hundreds of thousands of children as interested two ads about gambling and alcohol, according to the findings of the investigation jointly conducted by the British newspaper The Guardian Foundation and the Danish Radio..
And advertising tools own social network to 740 thousand children under the age of 18 have been classified on they are interested in gambling, while classified approximately 940 thousand minor they are interested in alcoholic drinks.
The establishment of these concerns automatically by Facebook, based on what you learn about the user by monitoring his activity on the social network, and advertisers can then use it to route messages to a target of sub-groups that have been identified as interested in the topic.
Said Facebook in a statement: don’t allow ads that promote the sale of alcohol or gambling to minors on the region, and we stop this activity when we find it, we are also working closely with the regulators to provide guidance to advertisers to help them reach their audiences effectively and responsibly.
The company seeks for advertisers to send messages targeted to children based on their interest in alcohol or gambling, the ability of someone from within the Company example of Cross-Service anti-gambling that want to reach out to children who may face problem gambling and provide assistance and support to them.
Related topics what you read now:
And advertisers can target the attention of for other purposes also, as can developers of a video game exploitative with gift box lucrative directing their ads to children interested in gambling without violating any of the laws of Facebook.
The existence of interest is automatic also to the advertisers for alcohol and gambling who are trying to avoid the laws of Facebook relating to advertising to children, have an audience that has been chosen already for them by the social network.
Relies Facebook mainly on automatic review the ads to determine the ads that violate their policies, but the audit mechanism is not always able to find out before you start advertising.
Has led to the desire of Facebook in providing as much information as possible for advertisers to target consumers to the occurrence of frequent problems related to the ability of advertisers to abuse the use of targeting data in ways that are often illegal and beyond the border.
The Ministry of Housing and Urban Development in the United States in the month of March Facebook of violating the Fair Housing Act, arguing that the targeting features of the site allowed advertisers to restrict ads of housing in a manner discriminate illegally on the basis of race, color, or national origin or religion.