Sometimes, the ads can be annoying because they lead to the dispersion of attention and development, but if the ads are interactive, they can do more than just advertise a product, based on how the implementation of the advertising idea in the first place. If this sounds like something that might attract you to experience the application or game, the Facebook has recently launched their advertising interactive.
Interactive advertising is not a new feature has existed for a while ago. In fact, I launched Google itself is such a feature under the name of Instant Apps, although Facebook has announced its plans for such ads earlier this year. As the suggests name, these are ads that users can interact with it and run parts of them.
The idea behind such ads is to give players the chance to experience the game without having to download them or buy them first. This means that users can save time and Internet Data also. Wouldn’t be a complete trade, but hopefully that will be enough to make players want to download the full app he buys.
During his talk with the site of GamesBeat, the Deputy Head of the Department of games on Facebook, Mr. Rick Kelly said : ” with the presence of 6 million application in app stores, it is very difficult to discover them all. Turned the company from a focus on quantity to focus on quality, it is necessary to provide them with the necessary tools to do that. “
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