Like the superheroes and supervillains of comic books, the largest technology company in the world battle each other and the Earth is their ultimate goal. Although this may sound very melodramatic, so it is possible to summarize the latest trend among companies in Silicon valley that aim to deliver Internet to the most remote corners of the planet, launching their own Internet satellites into orbit. These launches may eventually turn the world into a confusing and twisted place, which is so dream technogiant.
What’s at stake? The ability to connect every last person on the planet to the Internet. And as a bonus — many, many billions of dollars.
Who is fighting for space
Last summer, Facebook has confirmed that it plans to launch its own satellite called Athena. Thus it would be possible to provide broadband Internet access to the developing “unserved and nedoosvoena” communities of the world. We offer Sputnik in low earth orbit was supposed to take over the watch of “limited duration” in early 2019, followed by a longer mission, if successful.
Elon Musk too. His company SpaceX dreamed of a “global broadband system,” in 2015. In the beginning of this year launched two test satellites Starlink (Tintin Tintin A and B), which should prove the efficiency of the concept. If all goes according to plan, they will be followed by thousands of other satellites.
Google is not aiming so high — literally. But the initiative of the Project Loon aims to use balloons with the solar transmission of the Internet in homes, on businesses and on personal devices in those parts of the world where there is no broadband infrastructure. “It is easier to imagine them as floating cell towers”, said the representative of the Loon. “Loon is working with mobile network operators to expand their network to not connected or insufficiently connected communities.”
Amazon also connects to the action. Last week came plans for the project “Ice”.
Initiative Project Kuiper will allow the retail giant to withdraw 3236 satellites in low earth orbit, again to provide Internet access in the community, where such access is not yet available. Bids were submitted to the international telecommunication Union, a UN Agency, which decides on the allocation of orbits for satellites.
There are other efforts, which we haven’t mentioned — they were supported by such big names as Richard Branson. In 2019, the deployment of a global network of satellites broadcasting broadband Internet is a flash mob. If you’re not, then what are you doing in General?
The battlefield: space
Technomania like to talk about the big game called “change the world”. Steve jobs, Creator of Apple has often talked about how the company leaves a mark in the Universe by creating an attractive, albeit expensive personal computers. Google isn’t just making the search engines; it wants to make the information in the world is useful for everyone. For a long time the motto “don’t be evil” was the corporate code of conduct of the company.
However, in most cases this is still idle talk to divert attention. In the end, it is the company that bring huge money and keep the answer to the shareholders. Whether it’s Facebook, telling about the importance of regulation (and adds a barrier to potential competitors), or Apple defends privacy (and thus creating a valuable aspect, which can not boast of greedy data competitors), will be around the encrypted message, as sweet as things seem on the outside.
The same can be said about the spread of the Internet in the poorest or the most nedoosvoena — markets of the world. “Satellite initiatives major technogiant like Amazon, Facebook and Google undoubtedly useful initiatives,” says Spyros, Margaris, a columnist for venture capital and technology industry. “Of course, technocracy want to help people without Internet to access it, but that’s only half the story. I think, it’s all about getting new customers, because where there is no Internet, no b2c-business Amazon, for example.”
That is, if briefly. Amazon, Google, Facebook and others over the last ten years or more have become pillars of life on the Internet. For a long time they did not clash heads. But this is changing. Whether the original video content, AI, research, search, access news feeds, and more — these companies were lots of ways to develop without interfering with others in the business.
But the satellite initiative will be the scope for competition. Given the ambitious plans for the withdrawal of thousands of new satellites into orbit and the astronomical costs that will be interesting to observe the next stage of the battle for theplatform, which is beyond our personal devices and even outside the Earth’s atmosphere.
But to consider the satellites as another exciting technical project does not make sense. The main purpose of all this is to attract the attention of users around the world. In the US, for example, almost everyone has access to the Internet. But in the world — slightly more than half of the total population has access to online.
According to data released earlier this month, 56.1% of the world’s population has access to the Internet. In emerging markets this number is much lower. Africa is one of the markets, which lags far behind in the “digital inequality”.
Providing Internet access in these parts of the world — a huge opportunity for the giants. In addition to providing Network access, it’s also a chance for Amazon, Facebook and others to expand their markets beyond what is currently imaginable. It’s a race by offering tools and services like Google and Amazon Prime every person on the planet. Although it will take some time reward will be indescribable high, even for companies that have an astronomical value and serve millions of people per day.
Or as we would say Sean Parker from “the Social network”: “Your current user base is not so cool. You know what’s cool? Of 7.53 billion users”.
And who do you give preference in this race? Tell us in our chat in Telegram.