Google: the deal of the Fitbit relating to the hardware and not the data

Offered company Google not to use health data to buy (Fitbit) Fitbit to track fitness to help target ads in an attempt to address the concerns of the European Union on the fight against fraud in relation to the process of the acquisition of the proposed $ 2.1 million.

And the proposed acquisition, which has been advertising about it in the month of November last year, Google company on the face of Apple and Samsung in the market of devices fitness tracking and smart watches, along with other companies, including Huawei Share.

Said Giant Sea in a statement via e-mail to the agency Reuters: this page related to hardware, not data, and we appreciate the opportunity to work with the European Commission on the approach protects the expectations of consumers not to use the data Fitbit devices in advertising.

Reuters reported last week that the Pledge of this data may help Google likely to get EU approval on the page.

Company owns a Fitbit as of the first quarter of 2020 the proportion of only 3 percent of the global market for wearable devices, which makes them very far from the share of Apple’s market share of 29.3 percent, besides being late also compared with Shawty, Samsung and Huawei, according to the market research company (idc) IDC.

Continued page severe criticism from privacy advocates on both sides of the Atlantic because of fears that Google may use Fitbit’s range of health data to strengthen its dominance in advertising and online, but privacy issues do not fall under the competition rules.

It is expected that the European Commission has committed the reactions of competitors and users before you decide to consent to the transaction, or ask for more concessions, or open an investigation for four months if it has serious risks.

He said (Rick hotel) Rick Osterloh, vice president of Google devices and services, at the time of the announcement of the transaction: the purchase of the Fitbit is an opportunity to invest more in the platform (Wear OS), as well as the introduction of wearable devices manufactured by Google (Made by Google) to the market.

It is expected that the EU takes a decision in the next week on the review of the initial process of the acquisition, which will join the Fitbit to the devices section in Google.

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