While the tablet market experiences a drop for 14 months in a row, the iPad is the only — shows growth steadily increasing their positions. It follows from the research conducted by analysts of consulting company Strategy Analytics.
In the second quarter, the share of iPad in tablet market amounted to 28.2%. This is the highest figure over the past five years. Last time branded “tablets” Apple demonstrated a similar result in 2013, when Apple introduced the iPad Air first generation, and iPad Mini Retina.
Which iPad is the best?
The increase in the share was made possible thanks to the development of the line entry-level iPad sold at a price of $ 329. Now on the market available for the second generation of the iPad available, the popularity of which practically leaves no chance Microsoft and Samsung, analysts Strategy Analytics.
However, the report argues, a similar strategy was used to Microsoft releasing the Surface Go for the price of $ 399. “Tablet” from redmondave able to attract the consumer full operating system, as well as the ability to connect an external keyboard and mouse.
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