iPhone 6: “not gonna get us?”

This iPhone model was the “younger” of the two announced on 9 September 2014. Tim remembered last year when Apple for the first time in history, introduced just two models, and he, in his words, sold phenomenally well. That is, iPhone 6 is the iPhone 5c in 2014?

About the phenomenal sales of the iPhone 5c actually sold very well, until the users got a taste. But their colorful plastic body, three weeks after launch, adorned the shelves – iPhone 5s and they disappeared too quickly. iPhone 5s sold very well, it was enough for both.

Smart phones have become so integrated into the daily lives of hundreds of millions of people around the world, and became an integral part of her that used to them. Their sales grew, but compared with previous years very slowly. To devise for them some new tricks, without breaking the existing template and risking to fail, it becomes more difficult.

Apple still sold more smartphones than any other manufacturer, but Xiaomi and others like her managed to rapidly adopt the best solutions from Apple, and selling them for a ridiculous price to discourage the “fruit” of the company buyers. To drain the market does not become fatal, engineers and designers of companies had to strain, like in the good old days, creating something amazing and incredible.

The only way to survive in the current situation were to hamper Xiaomi and others like her create similar devices. Yet, in 2014, answering time.

Although, with all the innovations implemented in the iPhone 6, nothing particularly stunning was not in it. In “older” models too, which we’ll talk about another time, too.

The idea of what a smart phone is how it should look and behave in different situations, more or less established. The applied solutions were mostly quite adequate and meets the highest standards of ergonomics, largely because of Apple, but the market is a place where the leading position it is necessary again and again to prove.

And what of “gold” and “silver” formula had to be abandoned, was no accident. Smartphones with a screen diagonal of 4 inches quickly left in the past, the iPhone 5s was considered a very good phone, with a single but very serious drawback: the screen was too small. He wrote about it all. Even devoted fans of the platform.

And here – iPhone 6. With “fashionable” screen size, quality materials, well thought out and turned into a work of art with many innovations. Apple itself of these innovations came up with barely half the rest of this proud and unyielding, the company saw decent competition (phones that cost much like it).

This is the twenty-fourth part of a series about iPhone and the like, the previous parts are here:

First part: MacWorld Expo 2007;
The second part: Touch interface comes to iPod;
Third part: the iPhone for enterprise iPhone SDK and App Store;
The fourth part: the Leopard moved to the iPhone.
Fifth part: Next step: iPhone 3G, iPhone OS 2.0, and much more…;
Sixth part: iPhone OS 2.1, not a beta version…;
Seventh part: iPhone OS 3.0 and the reality distortion field of;
Eighth part: the iPhone 3GS is 2 grams lighter, 2 times faster…;
Ninth part: iPod touch third generation and other iPods…;
Tenth: iPhone OS 4…;
Eleventh part: iPhone 4: the phone with a criminal record…;
The twelfth part: iPhone 4: Antenagate, leakage and “delirium tremens”;
Thirteenth part: Steve jobs: people need buttons…;
The fourteenth part: iPod touch 4G;
The fifteenth part: the iPhone breaks loose…;
The sixteenth part: Apple Special Event October 4 2011;
The seventeenth part: iPhone 4S + iOS 5 = Batteryat?;
Eighteenth part: iOS 6 Debut, Apple CEO Tim cook;
The nineteenth part: 12.9.12 the first musical event of the new era;
Twentieth part: That Swift showed Apple in 2012?;
Twenty-first part: iOS 7: Beautiful terrible interface;
Twenty-second part: iPhone 5c – the beginning and the end “C-series”;
Twenty-third part: the continuation of the S-series (iPhone 5s).

The price of failure – death

When many of the buyers of brand new iPhone was not yet in the project, is painfully similar situation in the personal computer industry. Apple actually turned a movement of fans to pick from electronic components something similar to the computer in real industry. The company was the first, putting unprecedented efforts have created a Mac (after 11 years something very similar to it has become the industry standard).

And lost in competition with imitators and successors. Opinions on these topics may be different, but that Apple had in the late 90s to fight for life, and if not for Steve jobs, it is clear what it all had to end.

Now the Apple was on the verge of a similar situation in another industry. If without further details (smart phones has been around long before 2007, but we won’t even remember), that Apple has created a new industry, and turned it into a rapidly expanding inexhaustible (as it seemed) a source of super-profits.

Therefore, it was necessary to radically break with the past (the alternative was a slow departure from Apple in this market) and they are very long and carefully prepared for this step.

Adaptability, Metal instead of OpenGL ES (on is), the extension QuickType – iOS 8 was the biggest update SDK and the innards of the operating system in their entire history.

New system-on-chip with the best CPU inside. It seemed that everything and everyone is ready – but how would you feel in their place?

Any puncture, even frivolous. And no matter how carefully you prepare for something, the likelihood of a puncture never becomes zero.


The first thing that catches the eye – size. Screen with a diagonal of 4.7 inches. One of the most popular at the time. If not for the adaptability, 9/10 iOS developers would just walk away from iOS. Because in iOS with classical philosophy to adapt to the new sizes it would be almost impossible. The system has not been sharpened (like a pencil with a fragile lead) under such a variety.

The principal was not even the size of the screen itself, and his working space. Success or failure depended on how much information simultaneously, can be placed on the screen.

The screen resolution of the iPhone 6 – 1334 x 750 pixels. Density – 326 pixels per inch. All iPhone 5 the resolution was the same 1136h640, with the same density.

But the screen was fantastically good: IPS, led backlight, contrast ratio of 1,400 to 1, the maximum brightness of 500 CD/sq. m. Due to the polarization of the screen depicted in it could be seen even in bright sunlight.

The screen is smoothly curved edges toward the housing, and the impression that he and the back metal part of the case is the same.

The building itself was considerably larger than the iPhone 5s (you can try to put larger screen in a smaller body), and more severe.

iPhone 6 – 138,1х67,0х6,9 mm and 129 grams, iPhone 5s – 123,8х58,6×7,6 mm and 112 grams.

However, in the hand the iPhone 6 was surprisingly comfortable. Of course if the hand of whoever’s holding was too small. By this measure the iPhone 6 was one of the best in class smart phones with a diagonal of 4.7 inches.

Someone who is very intelligent and meticulous was a Titanic effort to achieve this, in itself, this does not happen.

And three colors looked fantastic, including “gold”, but custom sympathy went to the phones gunmetal (Apple called this color Space Gray).


To separate the screen from the rest of the body was very difficult. Ordinary people is not recommended. They said that it is impossible at all. Nothing interesting in there!

In fact, the case itself is quite light, from the experts this operation was not even considered particularly difficult. Dangerous – Yes. Before opening the battery needed to reach 25% or lower level. Otherwise, in case of puncture of a battery, it likely ignited, and could even explode. Li-ion battery.

In addition to the danger to health (and even life) reveals, there was a risk to damage something vital in a smart phone, turning it into a lifeless “brick”.

Moreover, all inside has been studied, and the results of a study published.

System-on-chip Apple A8 (APL1011) and the motion coprocessor Apple M8 is described in another article.

Memory – 1 GB LPDDR3 with a frequency of 1 333 MHz. It is known that one of the manufacturers of the memory company, Elpida, and a few others.

Wi-Fi – 802.11 ac with transfer speeds up to 433 Mbps, with support for 802.11 a/b/g/n.

Bluetooth 4.0, but iOS 9 included partial support for Bluetooth 4.2. The data transfer rate remained the same, but data protection worked.

NFС chip from NXP Semiconductors through which iPhone 6 support Apple Pay, and could be used as a very intelligent and well-protected payment card.

That’s not all, but the article has turned out big.

For 199, 299 and 399 dollars (at the conclusion of a 2-year contract with mobile operator) proposed a model with the size of the flash memory 16, 64 and 128 GB. iPhone 6 to buy without contract for 649, 749 and 849.

Sales of the iPhone 6 and its “big” brother, and about how everything went (and puncture) the next time.

To be continued

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