Every year the iPhone becomes more powerful and more productive. The processors installed in the Apple smartphones is designed with a large stepping stone for the future. And this is true – the iPhone 6s and iPhone SE and still cope with all daily tasks, including running demanding games. But it’s only good for users, but for Apple, this practice means only one thing – falling sales figures.
Users were less likely to buy iPhone
Specialists research firm Counterpoint Research brought interesting statistic: it turned out that iPhone shipments have been reduced due to the fact that users are not in a hurry to update their smartphones to the new one. The update cycle has increased significantly — now iPhone consumers are changing once in three years, whereas previously the figure was only two years.
According to analysts, Apple is played by several factors:
- High performance older models iPhone;
- The program of preferential replacement of batteries;
- The price increase on the flagship model;
- The lack of innovation as such.
According to experts, certain difficulties with sales caused the situation in China. Apple has high hopes for the Chinese market, but has faced serious resistance: the slowing world economy, pressure from local Android manufacturers, a trade war with the United States.
According to the research company, release of new iPhone line this year will not change the situation dramatically. However, analysts Counterpoint Research are optimistic — they think the smartphone market in the future will show explosive growth, with the release of the first models of smartphones with support networks of the fifth generation.
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