In an interview with GamesIndustry, the challenge to Jim Ryan about the dangers of some players from turning the Sony Corporation for interactive to the company by the orientation of American tyrant in the shadow of the global expansion of the company’s new, special, and that the section of the main management of the company is now located in America.
Challenge Jim Ryan about the direction of the company Global, initially confirmed Jim Ryan that the company is looking for expansion in what he calls (markets group) instead of a named developing markets, and mentioned that Sony is establishing a team now to take over in eastern Europe and to build a big business in Bulgaria, Romania, and that the company is actually in the Czech Republic and Hungary.
Jim Ryan confirmed that the global expansion was necessary and I felt the company really need it. however, at the same time does not mean Americanization:
The shift to a global system does not mean in any shape or form or body, talk to an American organization. I’m living proof of that.
Of course, Jim Ryan is a management of marketing and the European plates before, and gets another Administrative of Europe on a high position in the company is “Herman Helsing” of the Jealous an Guy which has become the head of Universal Studios for the company, as the assumption of the Japanese “Shou Yoshida” the responsibility of the new department which is established by the company in order to work with independent developers.
Jim Ryan emphasized the importance of the community of gamers that formed his company over the years, and confirmed that it is planning to transfer these players to the PlayStation 5 unprecedented in the history of video games:
Did a good job in protecting our brand and awareness of it, did a good job with the content is exclusive and that has made a difference to us, but it’s interesting this time is the community that managed its construction.
These players are connected via the network and stayed and engaged and passionate about their place in didn’t get in previous generations. As we move towards our mission in 2020, our primary goal is to analyze this community of players from places to places, and we’ll do it on the size and speed didn’t get before.
So I don’t doubt that Sony have plans to very large plates, and believe that the company will bring the headlines and made a great success of this generation faster than released it to be available early in the next generation.