Tomorrow HTC will introduce a new flagship device U12 Plus. The Network has already published the specifications of the smartphone, and its image. Externally, the device does not become something amazing, but no special pleasures and relatively internals. The device will be equipped with Snapdragon processor 845, 6-inch display with a resolution of QHD+, 6 GB of RAM and 64 or 128 GB of flash memory, 12-Megapixel main camera and a battery of 3500 mAh.
Images U12+ will probably be able to surprise, as the quality of sound. However, in this case all depends on the price. Samsung is so hyped its brand that they are able to sell their flagships for $ 700-1000. In the case of HTC we are talking about the brand that everyone simply forgot. The company is not so popular, and it is time to understand.
In the UK HTC U12+ will cost 700 pounds (940 dollars) in a version with 64 GB of flash memory. In China version with 6 GB of RAM and 128 GB of internal memory will be priced at 920$. It is absolutely unclear what is driving the people responsible for pricing policy of the company. It is absolutely uncompetitive price tags. And I can say that HTC is not the company, the smartphones which in 2018 will buy nearly $ 1,000.
HTC can go into a plus?
- In my opinion, you need to completely abandon cooperation with retailers, we must abandon any physical devices at the point of sale. You can go the way of OnePlus and other Chinese manufacturers, which sell their smartphones through the Internet. This will reduce rental costs of premises and so on. Thus, the company will be able to reduce the prices of their smartphones.
- You need to completely renounce advertising and to create conditions for the emergence of a strong online community. The people themselves will advertise smartphones friends, this will help to reduce advertising costs. Plus the active community will help developers to quickly fix bugs in firmware and other problems with the device.
- We need to establish a line of smartphones, but don’t overreact. Enough to have a flagship line, middling and budget device. 3 smartphone in different price categories. While the price of smartphones needs to be more attractive machines of its competitors, including Xiaomi and Huawei.
- In my opinion, it is necessary to renew the staff, we need fresh minds and a new perspective on the creation of smartphones, because seeing HTC U12+, understand that the company is still stuck in 2012.
- Obligatory condition of success is the compliance trends. The company should not ignore the cool features, for example, rounded corners, cutouts in the display and so on. You need to completely change the approach to the creation of a smartphone — starting with a clean slate and to forget about past achievements. Consumers become boring style HTC, they want new products.
It’s a few important steps, in my opinion, will help HTC to get back in the game. Otherwise, if HTC will continue such a policy, one should not expect that the market will suddenly fall in love with smartphones. There are no miracles (miracles do not happen).
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According to the materials the Verge