After a year and a half of support of the video content on its platform, provided a social network for professionals, LinkedIn is finally live streaming video to its users so they can interact with companies via live.
The beginning of the United States and through a system of invitations only will be service LinkedIn Live gradually to all its users 600 million to later all over the world.
The different nature of LinkedIn and Facebook the goal of the social network for business to provide live streaming to the possibility of covering the press conferences and disclosure of the products and any events similar formal question and answer sessions with companies or influencers in their field.
As in the rest of the House, users can interact with the live broadcast through written comments or admiration or even re-share it on their pages.
To provide the water contracted LinkedIn with several companies specialized in the field of live broadcasting and, most importantly Microsoft was owner of the cross-platform Azure.
This feature comes as a natural development that it has provided feature support possibility to upload and watch video clips from an increase in the rate of understanding increases and so the revenue from the ads.
The revenues of LinkedIn advertising has grown by about 29% in the last quarter this indicator will rise more with the start of the display of advertisements in the live broadcast as well.