The company announced the L’Oréal industry leader in Tools and cosmetic items that she had acquired on the ModiFace, the company behind augmented reality app source for download which bears the same name. And the company L’Oréal that this decision is part of a strategy to accelerate digitization own to give the 34 of their global business tools you need to succeed in this digital environment is competitive. And ModiFace a lot of experience working with brands of cosmetics to create the application and impact of the enhanced for mobile devices and Computers, this is already addressed with the ambitions of the company L’Oréal.
The company ModiFace has developed a technology to allow the creation makeup of the virtual three-dimensional, adjusting the skin tones using special software it works on face tracking and color recognition. Used software a subsidiary of ModiFace by all the leading brands in the field of Cosmetology. It should be noted that ModiFace is the same company that provided the experience and tools to make-up in Bixby, Vision on two phones Galaxy S9 and +Galaxy S9. As developed by ModiFace mirrors augmented reality that enables users to try on makeup without having to put it already.
With regard to the acquisition of these, stated the Director of digital in the company of L’Oréal, Mr. Lubomira Rochet, said : ” Will ModiFace renewal of the experience of beauty through innovative services to help our customers discover, experience and select products and brands “.
Now after the acquisition, will become the company ModiFace part of the Department of Digital Services Factory in the company L’Oréal, which is a special department in the company involved in the design and development of Digital Services New the various brands owned by the French company. It should be noted that this section is going to work closely with the Advanced Research Department in the French company which holds the name of Advanced Research.
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