Millions of organizations, data on which is available in the map service Google Maps, in fact do not exist and never existed. This was identified through the investigation of journalists of The Wall Street Journal. Among 200 million seats added over the years in Google maps, about 11 million are false.
How does it happen? Business owners to their company appeared more often in the search results, place your offices on maps, with the same organization can have up to 10 fake addresses. Very clever idea to swap phone numbers and addresses of your competitors to customers was addressed to him.
If you simply want to find a specialist narrow profile on Google Maps (like plumbing), be prepared for the fact that more than half of the results will be false.
The Wall Street Journal turned to Google, and only then the Corporation started to deal with false addresses. In the comments of the representatives of the search giant stated that regularly identify fraud and carry out inspections at the locations, only it’s not too hard to believe. Thus, according to the WSJ, two years ago, Google sponsored a study at the University of California in San Diego, the results of which only 0.5% of the total number of search queries could lead to fraud. Journalists believe that these figures greatly understated.
Many users complained that Google maps is really a lot of fake addresses. So, Nancy Carter of Washington spent more than three hours to find the service center to repair the mechanism of a garage door. Before that, she went to two places, guided by Google Maps one address was located in the store products, the other is standing to the transformer box.
It is not clear why Google does not conduct more checks against unscrupulous organizations because first of all inaccuracies with the search have a negative impact on the map service itself. Yes, the company can boast that in Google Maps “hundreds of millions of new places,” but is it worth it? Especially in the search engines state that recently struck down more than 150 thousand of users who “violate the terms of services of Google”.
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