NeXT AppStore was created in the early 90s. it was Called Electronic AppWrapper (EAW).
Involved in the creation of NeXT AppStore think they invented it. Nothing like this in the early 90s didn’t really have the idea belonged to them – however, to patent his invention and to legalize the rights for it they did not know. Most likely, they could not even imagine how valuable and powerful thing they came up with.
The company Paget Press, which the neighbors in the office center in a Triangular building on the Western Avenue Seattle, in front of the largest “public” market, considered a publisher, in fact, was a retail dealer NeXT Computer.
The company belonged to a married couple of Thompsons, Gary and Peggy, and did not bring any substantial income. Gary held a high position at Boeing, and in the activities of the Paget Press was not involved. Only money.
Dealers NeXT was more like a religious community than on the business. Tightening the belt, in the hope the inevitable success of the “black” iron, they believe in NeXT and loved that platform, and from love to inspiration one step. People sacrificed themselves for an idea, it’s stupid and impractical, but isn’t it sillier to spend dozens of years on the job sick?
In 1991, the Paget Press published a catalog of software for the NeXT, because of the revolution in publishing is now possible, and even the cost is not too expensive.
In the first catalog includes information about a couple of hundred software products, this proved to be a much more profitable occupation than infrequent sales of “black” iron. In addition, the catalog stood out for me, like: in interested people will almost certainly hide the most unexpected talents. The first edition of the catalogue was sold out almost immediately.
It was the usual “paper” directory. The first step to NeXT AppStore.
People are going to like the company not because of love of poverty and not because of laziness, although anything can happen – and successful experience it was decided to repeat. It is better to be rich and healthy than poor and sick.
Almanac (the catalog is a little too usual, isn’t it?) now out once a quarter. The Paget Press sold you adapt to IVF, but more and more was similar to a publisher.
The company had frequent visitors who wanted to order advertising directories (printers, planters, IBM PC). Users generally became very much – it’s time to think about expanding in the state.
It is unknown what would have ended the story AppWrapper and Paget Press, if one of the frost days in 1992 in the Triangle-shaped building opposite the city’s main market, has not appeared Richard Cary. Richard was looking for work and responded to the invitation Paget Press.
He is a successful writer and philosopher, famous and popular. Apparently, in narrow circles – you never know in the world of philosophers and writers. But in the early 90s, Richard appeared in a difficult situation. As long as he could remember, he wrote short stories and dreamed of becoming a writer. Since childhood.
Instead, after graduating from University, he got married. And seven years in marketing for some big and rich companies. The writing had no time at all, but the dream didn’t want to die and tormented soul is a normal and responsible man bravely endured these torments as many years, until retirement (I’m sorry), or to “Morkovkina Shrovetide”. A wife, a daughter two years old, loans-mortgage…
But, he decided. The wife, probably not immediately, agreed to wait a year. Two year old daughter also didn’t mind (but only by reason of infancy, she has consistently stood on the side of the mother). Having written two novels, Richard unsuccessfully tried to publish them. As time went on, the year stretched into two, from savings is almost nothing left.
The Paget Press was the first company on the way Richard. The publisher (he was sure it was the publisher) required marketing Manager. Richard was the first who came with this announcement: the amount of compensation did not inspire job seekers. The fate of the world’s first AppStore was hanging on a thin thread in a few weeks.
In an interview, he admitted, even when they learned that the company sells adapt to IVF s. No that about computers has no idea (although the computer he had Gateway without a hard drive) or what about a CD/ROM he hears for the first time in my life and don’t know what it is. He was agree. Accepted it.
Compensation was not too big, the wife was furious, but instead of marketing Richard was engaged in dialogue with visitors, answered phone calls rules texts for AppWrapper, and thousands of similar cases.
There was another dreamer, who possessed the rare art of writing programs for NeXTSTEP, curry consulting customers on technical issues, solve their problems and to find out from the authors of the programs purchased via catalog, that to answer stupid user questions (when he had the same issues).
When Paget Press flowing stream flowed money from the AppWrapper, Jess became head of the Department, and he had a small but very talented team “to work with CD/ROM”. Peggy was sure that is unimaginably complex.
Workplace Richard was in the dressing room of the company, Jess and his team have taken a room in the back office – they almost do not overlap. When the visitor needed technical advice, Richard called Jess.
In small companies, there are no secrets. Jess with the team “engaged in CD/ROM”. Three or four of the programmer. How many it is necessary programmers to screw in a light bulb or place on a CD/ROM two hundred or three demos?
Wineva bulb or placing anything on a CD, it is better to do without programmers.
The team wrote two programs, call them EnCrypt and DeCrypt (history has not preserved their real names).
The first encrypted application installation package, the second decoded this package and installed the product on a computer’s hard disk. DeCrypt run by double clicking on the encrypted archive, and offered to enter a key word or contact the owner of the rights to the program, buy it, get the magic word and… to use.
DeCrypt generates an email message to the address of the program provider, the client could only view it, add few words from myself – and voila.
All this would be great if the process did not require human intervention, but the provider had to read the letter from the potential client to arrange the payment process and receive confirmation, you can generate code for client, send it to the client… And never go wrong.
Richard was aware of the underground project, as well as all employees of the Paget Press, and aware of his problems. He suffered this unfortunate discrepancy. A software product that will buy one or two customer – not the product. In such products nor will have no problems, no profit.
But if the developer managed to catch the “bird of luck”, and thousands of people are willing to buy it, email the developer would be swamped with messages that need reply, and then receive confirmation of payment, undertaking to generate a code word and send it to the buyer.
Electronic AppWrapper (EAW)
Richard modified the scheme, and, having overcome considerable difficulties, working round the clock together with a team of Jess, taking the difficult negotiations with representatives of banks, completed the chain.
The chain had weapons of mass destruction. And it was: its creators knew that the buyers will be amazed. Representatives of banks, not jubilant, and very careful people, were affected first. Therefore, they are meticulously checked all possible and impossible scenarios, trying to avoid the slightest possibility of error or fraud.
Their pedantry brought developers to a nervous breakdown, but he coped with rabies, they again and again practiced scenarios in which the bankers spotted something understandable only to them – everyone knew how important this is.
Finally, the bankers gave the go-ahead, and the system worked.
Now, the process of acquisition was as follows: double click displayed on a screen page with information about the encrypted program, and the button to install the demo version (terms and conditions for the operation of demo-version is determined by the program vendor), to purchase and to install the purchased program (with the input of key words).
The process that is triggered by pressing a single button, went 99% of the time, developers, testers and bankers. The buyer entered a credit card number, the program generates a payment order and encrypted together with the information on the payer and transferred it to the Bank. The Bank checked the query (the validity of the card, the remaining balance on it and something else), blocked the required amount, and send the encrypted request with the confirmation Electronic AppWrapper, which generated a keyword and reported that word of the buyer and displayed a dialog asking you to install the program (without entering a key, AppWrapper’the key was already known).
Magic CD/ROM is delivered by subscription for $ 48 per year. Every author stipulates the percentage of copies transferred Paget Press – from 15 to 40.
Revenues Paget Press has grown considerably. The company has released five “smart” CD/ROM, and moved the system to the Internet. Incomes rose again, but Peggy turned the EAW to the store unconventional jazz music, and it was all over.
EAW and Steve jobs
At the conference adapt to IVF JS developers in late 1992, Jesse Taylor showed Steve Electronic AppWrapper, and offered to include the program in the distribution system, for a small royalty from each copy.
The idea Steve liked, but…
– AppWrapper to enable in the distro would be great, but money payments are not.
Promise free Electronic AppWrapper to enable in the distro Jess had no jurisdiction. Sorry.