This week, Google held a massive conference developers I/O, which was the new budget smartphones – Pixel 3a and Pixel 3a XL. Not to say that innovations are a revelation, but Google made a very important step in favour of consumers – giving them choices. Because not everyone needs a flagship device – and it is well aware of the Corporation. But I will follow the example of Apple? The question is still open.
In fact, Apple now offers consumers only the flagship device of the previous years, the iPhone 7 and iPhone 8, as an alternative to iPhone SE, the production of which has recently been completely phased out.
But in my opinion, this is fundamentally the wrong approach. Apple should definitely release a sequel of such a good line in the face of iPhone SE 2. Truly a new smartphone, with an updated look (in the style of iPhone X) and the affordable price. The succession of generations must be preserved — so the smartphone needs to remain compact. No doubt, given the popularity of the iPhone SE, it would be a real hit.
In fact, this approach is practiced by almost all smartphone manufacturers (especially China). Vendors regularly release new devices — both in the public and middle and premium segment. Thus, manufacturers fully cover all niches, giving buyers a choice. Android manufacturers simply cannot afford to sell the old flagship devices, and still at a high price — as Apple does.
And it’s not just me. Analysts at the authoritative edition of Macworld I believe that Apple made a big mistake by abandoning the iPhone SE 2. Experts believe that over time Apple will start to lose customers and will eventually cede ground to other companies in the market of budget smartphones and compact.
What do you think? Whether Apple to release the iPhone SE 2? Leave your opinion in the comments or in our Telegram chat.