Smartphone sales are declining, but in the meantime, although it may seem surprising, the demand on push-button phones. These simple and reliable devices (when it comes to modern models), today, is not such that them to remember the users. Among their capabilities — access to social networks and modern messengers. For a significant number of consumers this is enough to give preference to the more easy-to-use device, which, moreover, do not have to charge too often.
According to a new report from Counterpoint, the sales of smartphones, non-smartphones are rising for the fourth consecutive quarter. Meanwhile, sales of smart phones in the same period decreased. Jordan (Yordan) published gsmarena.com the article highlights an interesting detail — the leaders in this segment of the steel market iTel and HMD (offering the Nokia phones). The share of each of the companies — 14%.
iTel, Nokia, Jio and Samsung lead the market for push-button telephones
Among other companies, non-smartphones phones which are well represented in the market — Jio (11%) and Samsung (8%). The reason is quite simple — manufacturers offer consumers cheap devices with support for 4G, which enjoyed considerable popularity in emerging markets, including India and Africa.
36% of devices in this category were sold in the middle East and Africa, same in India, and 18% in other Asian markets 6% Europe, 4% in Central and Latin America and only 1% in North America. Thus, these phones are more in demand where consumers are willing to pay a lot for a mobile device.
But there are other reasons for the popularity of push-button telephones — long (in comparison with smartphones) the operating time of such devices from the battery and the reliability of their design. These devices are also used as a second phone for those occasions when the smartphone was discharged.
The trend, in which users switch to smartphones, is preserved, but there are those users who still prefer keypad phones. If the touchtone phone supports 4G connection and its software also provides for popular apps like Facebook, WhatsApp and others, for a number of users having the mobile no.
HMD returned to the market the Nokia phones. Combining nostalgia with good build quality made of Nokia 3310 a real hit. According to the forecasts of Counterpoint, push button phones will remain relevant, at least in the next five years.
What is more convenient for the modern user — button phone or smartphone? To discuss this topic readers can Telegram chat.