Reuters: the European Union, will investigate the acquisition Google on the Fitbit

It is reported by Reuters on Thursday, citing sources familiar with that deal, the acquisition by Google of $ 2.1 billion on the company, industry, fitness products (Fitbit) Fitbit will face next week thorough investigation in the European Union to combat fraud.

View Google earlier this month not to use the data (Fitbit), Health to help them target ads in an attempt to address the concerns of European Union antitrust. And now he thinks that a comprehensive investigation indicates that the European Union considers that the offer is not enough.

With the deal, which was announced in the month of November last, and will become Google in direct competition with companies such as: Apple and Samsung, the lead in the market of fitness devices market for smart watches, along with other companies, such as: Huawei, Share.

Said one of the sources Reuters: it is expected that the use of the European Commission, which will start the investigation after the expiration of the initial review on 4 August next, the investigation, which lasted four months to explore deeply the use of data in health care.

Said a Google spokeswoman: “the field of wearable devices is booming, and we believe that combining the efforts of Google devices, the Fitbit will increase competition in this sector, which benefits consumers and makes the next generation of the best hardware available at lower prices”.

Raised Google pledged not to use the data (Fitbit) criticism of health-care providers, and competitors in the market of wearable devices, and supporters of privacy, not addressing their fears that the deal will strengthen its dominance in the search market online and data.

At the European level, too, said the organizer of the campaign to boycott declaration has Facebook on Thursday: the campaign “will not disappear” until their fears, then they will demand from advertisers in Europe to join their cause.

0 Comments on “Reuters: the European Union, will investigate the acquisition Google on the Fitbit”

  1. Do you have a spam issue on this website; I also am a blogger, and I was curious about your situation; many of us have developed some nice methods and we are looking to swap solutions with other folks, be sure to shoot me an e-mail if interested

Leave a Reply

Your email address will not be published. Required fields are marked *