Russian startup will implement a facial recognition system in the domestic shopping malls

Not so long ago, the Chinese government launched a pretty advanced facial recognition system to identify offenders. And, as with any promising technology, this has many counterparts in other countries. Moreover, already in July, 2018 Russian startup NtechLab in one of the shopping centers of St. Petersburg will be held the first tests of the Russian system of recognition.

At this stage, the system will analyze the face using 44 cameras, located on the first floor of the shopping center. It will “remember” the faces of the people coming and gather information about them, as reported in “anonymised” based on common traits of appearance and behavior. Technology will not only follow people, but also to analyze the following parameters: conduct demographic and sexual structuring, to determine when a customer was in the store last time, to compare the behavior of people in different stores and also to know the time and routes of movement on territory of the shopping complex.

With the help of new technology, shop owners can increase profits by redistribution of customer flows, however, the representatives NTechLab put particular emphasis on the fact that their technology will not identify specific individuals and for the safety of personal data not to worry. At the moment NTechLab more than 2000 clients from Europe, USA, Australia, China and India. So after the “break” of technology it can be implemented outside the Russian Federation.

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