Did Sony just reveal its financial results for the third quarter of this year, unfortunately, they do not carry us only a little bit of good news from the Department in charge of smart phones. The Japanese police that they had shipped 2 million units only of its smart phones in the second quarter of this year note that they managed to shipped 3.4 million units in the third quarter of last year.
As a result, the Department of smartphones in the company attracted 1.18 billion USD only from the proceeds, which represents a decrease of 27 percent compared with the same period last year. The main reason lies in the poor sales in both Japan and Europe, but it is interesting to find the sales Sony has remained stable in the rest of the world. Because of these results disappointing, had Sony re account sales and revenue expected for the year 2018 as a whole.
In the beginning, I predicted Sony to sell 10 million units of its smart phones got 5.74 million USD of revenue by the end of 2018, but because of the results disappointing for the second quarter, becoming the company expects to sell 9 million units of its smart phones and received proceeds of $ 5.47 billion dollars of these sales.
In order to compensate for this, the company decided to Sony to keep the strategy cost reduction to improve profits in the following quarters. It is expected that the launch of 5G in the next year to make a positive impact on the company’s performance in the smartphone market. Here we hope to find Sony its way finally to housing success.
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