Apple Pullstring, which is known for having developed a proprietary voice of the doll “Barbie”. According to experts, for the purchase of ambitious startups is the desire by Apple to improve its voice assistant. This is not surprising – now Siri inferior in their capabilities main competitors – Google and Amazon.
The company PullString, also known as ToyTalk, founded in 2011 by former Pixar executives. Startup engaged in the development of interactive voice applications, which are used in children’s toys. The most famous companies have brought the project “Hello Barbie” in 2015.
According to the publication TechCrunch, the absorption PullString will not only improve voice recognition and machine learning algorithms in Siri, but facilitate the development of third-party apps that use voice dictation. In theory, therefore, Apple may expand its presence in the market of children’s entertainment: toys with voice applications.
The amount of the transaction between the Pullstring and Apple is not disclosed. According to rumors, the Corporation could pay for the startup to $ 160 million, which significantly exceeds the amount of borrowed start-up external funding.
Recall that Siri was introduced in 2011, but since then its development has left much to be desired. Now she can’t compete with intelligent voice assistants like Amazon or Alexa assistant Google. In April 2018, and is working on a voice assistant Apple was headed by John Giannandrea. He plans to completely change the course of development of Siri. Let’s hope that the fruits of the work of the new team will make themselves known soon.
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