When Apple first showed the iPhone to a wide audience XR, many reputable publications, almost with one voice, predicted the novelty of inevitable failure. But these negative predictions were not destined to come true. On the contrary: iPhone XR has managed to become the best-selling and popular Apple smartphone for a relatively short period of time. Read this report from Consumer Intelligence Research Partners (CIRP).
iPhone XR is the most popular smartphone of the company
According to CIRP, the share of the flagship models of the iPhone accounted for 67% of sales of all Apple smartphones in the third quarter of 2019. Analysts estimate that in most cases, consumers preferred the iPhone XR. The share of “color” of the smartphone has dropped 48% of all iPhone sales during this period. This is a record figure since the iPhone 6 and iPhone 6 Plus.
Sales statistics in the US, in the third quarter of 2019.
See also: iPhone XR record fell in Russia
The difference between iPhone and iPhone XS XR
We will mention the main differences between the flagship and subliminal Apple.
XR is used in the iPhone display with IPS-display with a resolution of 1792х828 pixels and a density of 326 pixels per inch.
iPhone XS got more advanced 5.8-inch OLED screen with a resolution of 2436х1125 pixels and a density of 458 pixels per inch.
Despite the obvious advantage of a more expensive model, the iPhone display XR is pretty good in direct comparison.
Materials and moisture
Side iPhone frame XR made of brushed aluminium, while the iPhone XS — polished steel.
Subfragment protected from water and dust to industrial standard IP67. iPhone XS got more advanced standard IP68.
iPhone XS: 143,6х70,9х7,7 mm, 177 g
iPhone XR: 150,9х75,7×8,3 mm, 194g
IPhone XR is used a single module of 12 megapixels with a wide angle lens ƒ/1.8.
As for the iPhone XS — here used for the dual module of 12 MP with wide-angle (ƒ/1.8) and telephoto lens (ƒ/2.4).
Fundamental differences in the quality, no camera, since the iPhone actively XR uses machine learning algorithms.
Minimal cost (Yandex Market):
iPhone XR — from 46 thousand rubles.
the iPhone XS — from 63 thousand rubles.
The conclusion is extremely simple: iPhone XR is a pretty affordable smartphone (especially now), with flagship features and a great camera. Such compromises, as the large frame around the display and relatively low resolution, as it turned out, not play a big role when choosing a smartphone. Given the difference in price with the flagship model (~ 17 thousand rubles in Russia), most of the buyers rightly prefer iPhone XR.
The demand for the services of the company
Analysts CIRP also looked at the popularity of products and services Apple.
The popularity of Apple services in the United States.
It is noteworthy that the most popular option among Americans was the purchase of additional space in iCloud — this option was used 47% of iPhone owners. However, this is not surprising given that Apple provides users just 5 GB of free space. It is obvious that this amount of cloud storage would be sufficient only for most basic tasks.
The following is a paid subscription streaming service Apple Music — 39% of users. Nothing new here: music platform Apple dominates in the U.S. market, second only to Spotify.
Most popular free option of steel Podcasts — they are used by 28% of Americans. By the way, I advise you to read our podcast “Psychological relief”, if you haven’t already.
Least iPhone owners interested in insurance: extended warranty AppleCare purchased only 6% of users.
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