Almost every quarter Apple earns more money. But despite the good sales of iPhone, the expected growth of the company ensure its services are in great demand among fans of “Apple” of the ecosystem, and beyond.
According to analysts from Morgan Stanley, in the next five years services will make up more than half of all revenues for Apple, reports Business Insider. The share of iPhone will be just 22 % of revenue. Hard to believe it’s still hard, because smartphones bring Apple nearly 70 % of the profits.
Category “Services” includes iTunes, App Store, Apple Music, iCloud, Apple Pay and AppleCare. According to Morgan Stanley, if the services brought $ 25 with each device, but that figure rose to $ 30. The second most important project for Apple, analysts say it is not the iPhone and the smart watch Apple Watch.
That Apple without the instruction of the analysts feel the market is evidenced by its plans for further development of corporate services. One of the priority areas in which it intends to operate, the company is creating video content. For its production, according to Loup Ventures, by 2022 Apple will spend more than $ 4 billion.