Up the average price of smart phones at the Standard rate in the third quarter of last year continued in the fourth quarter of last year also. Show data and Statistics issued from the institution GFK, the German specialist in market research that consumers were paying 363$ on average, an increase of 10% compared with the same period of the year 2016. This is also the fastest rising quarterly.
The number of smartphones that were sold in the fourth quarter of last year remained nearly constant, increasing only 1%. But revenue from those sales increased significantly by 11% at the global level.
It is worth mentioning that this increase was largest in central and Eastern Europe where the number of units sold increased by 7% but revenue soared by 28%. In Western Europe and China, the number of units sold increased by 3%, but revenue went up by 17%.
Foundation GFK is specialized in market research saying that it happened because of the high demand for smart phones with clear skinny frame. For the year 2017 as a whole, has increased the number of units sold increased by 3% to 1.46 million units, while income increased by 9%, which again refers to the rising average selling price.
Analysts have some good news. Developed markets have reached saturation, which will support manufacturers of smart phones to focus on keeping consumers and encourage innovation and differentiation.
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