The European Union imposes a fine of US $ 1.49 billion on the company, Google needs ads

The imposition of the EU Commission fine on Google of $ 1.49 million for breach of antitrust rules in the European Union, and considers this is the second time in which the European Union fined the company Google after it was fined in 2017 to $ 2.42 billion euros and 4.34 million euros in the last year.

The European Union this time that Google Inc. has abused its control of the market by imposing a number of restrictive clauses in contracts with the websites of third parties which prevent competitors Google put their ads research on these sites.

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As the commission said, the dominance of the market, as such, considered illegal under antitrust rules in the European Union. However, dominant companies have a special responsibility not to abuse their position of power in a market by restricting competition either in the market which is dominated or in markets separate.

In response, the company said Google it will make changes in the coming months in response to the concerns of the organization against fraud in the European Union.

Said Margaret her, the European Commissioner for competition and antitrust: “boosted Google’s dominance in search advertising on the internet and protect themselves from competitive pressures by imposing contractual restrictions non-competitive on the websites of third parties”. She added: “It is illegal under the regulations of the Prevention of fraud the European Union”.

Said Kent Walker, senior vice president for Global Affairs and chief legal officials at Google: “we have agreed always to market healthy and prosperous be in the best interest of everyone, and we have already conducted a wide range of changes to our products to address the concerns of the committee. During the coming months, we’ll make more updates to give to see more competitors in Europe”.


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