Began to the European Union investigation into the takeover deal Apple TV on the service to identify songs Shazam on the risks that this acquisition will present options to users in European countries.
Several European countries have requested last February by the European Commission evaluation of the image to whether to approve it under the Law of mergers and acquisitions in the league.
Identified the end of the investigation the maximum on 4 September, in the sense that you must reach a decision on the deal at a maximum, until that day.
And both Apple and Spotify daily on about a million increase from the application of Shazam during the users search for any song. If the closed Apple App after the completion of the acquisition act or the analysis of the users just to serve music away from Spotify, this will lead to great harm to him.
Officials see the Europeans that the Apple TV might say the practice of illegal data is being used Shazam to target its competitor specify, by encouraging users to move to Apple music and Spotify.
She explained the European Commissioner for competition Margrethe Vestager to the goal of the investigation to ensure that music lovers will always receive the same options, it will not be bound under this acquisition.
The Apple has acquired the service Shazam $ 400 million in December last an amount significantly less than the value of the company under the latest round of financing where the value of their dollar.
And pay Apple an amount less than the actual value because Shazam is still struggling to achieve profitability as its revenue was $ 54 million a year just.
Can Apple take advantage of Shazam many faces due to its unique identify songs by just listening to her where she can integrate her with the assistant Siri or her service to music.
The European Union is investigating the acquisition of apple on Shazam appeared first on the tech world.