The campaign augmented reality new to the real estate developer Saudi illuminate the first lens out in the Middle East and North Africa
The company launched the Jabal Omar development-one of the largest development companies of real estate in the area, in this Ramadan campaign via the application “Snapchat” allows users of app to identify on the atmosphere of the holy city of Mecca in the eighties. The campaign use lens – augmented reality for the first time ever in the Middle East and North Africa, which put users of the app centre the experience of enhanced reality exceptional.
Allows the use of many users the application “Snapchat” Trade Center of the market Mecca of old buildings and traditional sellers of street food and decorations and lights Ramadan. The number of users of “Snapchat” entry and another door to the Mecca of modern, standing on a balcony inside the Grand Mosque overlooking the Kaaba, they can also hear the ears in the background and seeing the pilgrims arrive off the Ka’bah.
Will the lens mount age available for about 9 million active users a day in the kingdom of Saudi Arabia to the side made available to users of Snapchat to regional through Snap Ads, or using the Snapcode until the end of July.
Referred to it has doubled the number of branding campaigns, which saw its platform “Snapchat” during the month of Ramadan this year at a rate almost tripled compared to the year 2017.
To create the experience of the new lens, you can scan the Snapcode described below through the application “Snapchat”:
The post the lens of Jabal Omar in Snapchat users navigate to the ambience of Mecca in the eighties appeared first on technology 24.