The gate Arab News Technical The Gate Arab News Technical
Smartphones have become something indispensable in the life of consumers and the growth of companies, we have seen through the 2018 lapse of 10 years on the launch of both the Store App Store applications and the operating system iOS iOS – which was launched in July 2008 -, shop Google Play on Google Play for applications Android operating system – which was launched in October 2008 -which led to the entry of a new era defining its smartphones, which will be the fore over the next ten years for the App Store.
Detection report of the company App Annie is specialized in data analysis and market applications for its forecast for the year 2019 on the app economy in all over the world, including their expectations about consumer spending, games, market requirements and other expectations.
1 – will exceed consumer spending through the Store App Store $ 122 million in 2019
The report pointed out that by 2019 will increase consumer spending in the app stores world at the rate of 5 times the speed of growth of the world economy in general, where will exceed total consumer spending on apps and games and subscription-based services of $ 122 million through the shop the App Store only, which is twice the market size of global box office global box office.
In the year 2019 smartphones will continue in the acquisition of the ideas of customers and strengthen the company’s priorities, where it is expected to increase spending on all of the ads within the app as well as commercial transactions such as Uber, Starbucks, and Amazon, which is done through their financial transactions outside of the app stores, and it represents only a small part of the total growth in the economy of the phones.
Will Apps Games also the bulk of consumer spending growth in the app stores, where it will remain games smart phones are the fastest growing form of gaming will be nearly 75% of the total consumer spending will be China’s largest contributor in the growth of consumer spending in the app stores.
2 – the growth of smartphone games, to control the proportion of 60% of the market share
Saw 2018 growth evident in the experience of smartphone games as was the case with my game Fortnite and PUBG, has helped in the specification of the smart phones that have been upgraded, leading to the spread of games that are based on the methodology of playing multiple players in an interactive and straightforward.
One of the branches of the advances in mobile technology was the emergence of games across platforms, and as a result will be games in 2019 more reliance on mechanisms of multi-player cross-platform and is not tied to a particular device.
Will consumer spending on smartphone games to 60% of the market share among all gaming platforms – which include laptops, players, video games console, and video games, handheld Handheld game phones -and, if continued freeze on gaming licenses in China in 2019, the Chinese company will strongly support the largest international expansion has become a mergers and acquisitions more common. While the 5G and improve the battery life, which will help in offering games phones.
3 – the proliferation of video broadcast applications, especially video streaming Live Video
Indicated reports recently that the average individual spends more than 7.5 hours a day in reading or listening or viewing or posting via the internet, in the year 2019 there will be at least 10 minutes of every hour spent by individuals in the use of social media from the share Watch video clips on the phone.
Will increase the total time spent in the use of video broadcast applications per device increased by 110% from 2016 to 2019. Will be the total consumer spending in the global entertainment apps by 520%, which are run largely from contributions within the video broadcast applications.
Will continue short video applications in the car – where you can take the YouTube platform YouTube alone on the 4 of every 5 minutes spent by the user in the use of the best 10 apps to broadcast video in the United States. In addition to that it will the growth of video applications social like Tik Tok and the proliferation of short video in social media applications such as Instagram and Snapchat Snapchat, as well as the growth of video streaming Live Video on the internet that will acquire 17% of the total video content on the internet by the year 2022, where it will double the rate of deployment of video on the internet 15 times from 2017 to 2022.
4-the growth of digital advertising within the applications
Acquired a smart phone a significant share of the global spending on ads, as dependent growth factor, the most prominent behind the increased spending on Digital Advertising in 2018 acquired smart phones at 62% of the spending on digital advertising globally, accounting for $ 155 million, an increase of 12% from its share of the spending on Digital Advertising in the past year.
It is expected that in 2019, will achieve 60% of apps phones additional income through ads within the app where they will compete on the part of the market of digital advertising which is estimated at $ 250 million.
In the United States exceeded spending on ads across phones, spending on television advertising, so it is expected to get the phones on an increasing share of total spending on Digital Advertising in 2019.
The gate Arab News Technical the most important expectations that will shape the market for smart phone applications, through 2019
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