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Saw 2018 some changing events that have impacted on the social media platforms and the way they work, these have included events the issuance of the regulation the General Data Protection GDPR, the algorithm updates the Facebook, the interface changes the app code the API changes, the scandal of the Cambridge Analytica, and much more.
Released platform Hootsuite Hootsuite -manage social media – recently a report entitled –Moments That Changed Social Media in 2018 – indicating the most important events that have impacted on the social media platform by 2018.
Here are the highlights of events that have impacted on the social media platform by 2018:
1 – update algorithms Facebook to 2018
It was the first event with the beginning of the year on 11 January where he produced Mark Zuckerberg a declaration on his personal page on Facebook is reviewing a series of changes to the NewsFeed, saying: “We have received comments from our community that posts from companies and brands, the media became overwhelmed at the moment personal which causes us to communicate more with each other, therefore the focus will be more on the meaningful interactions between users and those close to them.
The updating of the algorithms and the advent of news feeds in Facebook to reduce the rate of appearance of content publishers and a loss of $ 3.3 million of the value of the company.
In a statement to the Press explained Adam Moser my Adam Mosseri of Facebook “to the algorithms of Facebook will prioritize posts from friends, family and the general content”.
For example, mention Facebook to pageviews that result in a conversation between persons will appear higher in news feeds, often help your videos generate more discussion and interaction than text content, according to the data of the interior of Facebook get Videos Live Streaming Live Video that is published on average six times the interactions on video clips and regular.
It has also been promoted for groups of Facebook as a source of new for brands to build communities of customers and increase their access to content.
2 – Call Mark Zuckerberg to testify before members of the US Congress
In 2018 need data privacy center stage, shortly after the scandal Cambridge Analytica has been summoned Zuckerberg to Congress. He has testified in two hearings in two days, with 10 hours of questioning.
Soon I felt the companies that market their products and services via Facebook and the effects of this political pressure, and soon the Facebook to restrict access to application programming interfaces (affecting the platforms account management and social media such as Hootsuite and its competitors), the restriction of options for ad targeting, and reduced many of the roads that can be targeted by marketers using features such as custom audiences.
3 – Enter the list of data protection GDPR comes into force
Entered the general rules of the data protection GDPR comes into force on May 25 last, which is about the Privacy Act issued by the European Union for citizens ‘ ability to control their personal data, which directly impacted on how the internet sites all with data users, as no effect was strong and consistent collection and storage of personal information of users, and brands that used data for the purpose of digital marketing activities.
In the past it was assumed that data such as Social Security numbers, addresses, and email addresses considered personal data, but the general rules of the data protection GDPR expanded the scope of personal data to include the things used by marketers, usually such as Internet Protocol addresses, the data, behavioral data, geographic location, biometric data, financial information, and much more.
4. the launch platform of the IGTV of the inter
On June 20, the platform launched Instagram IGTV is a new application and a new space to enable users to watch videos a long time (even a full hour), and videos vertical from the middle of the content to their favorite on Instagram, thereby promoting communication with them in new ways.
5 – believe the application of TikTok list of applications that rely on video clips
I have struggled a lot of apps Chinese companies like WeChat, Sina applied Weibo, and the Youku subsidiaries of Alibaba Group to make gains outside of China, but in recent times enables the application of short video clips TikTok China to achieve tremendous gains out of China, where it accounted for more than half a million users, about 40% of them outside of China.
Reports CNBC to that TikTok was the most downloaded app store app store during the first half of 2018, is superior to downloads, apps social networking.
During the second quarter of 2018 found company Sensor Tower is that the rate of application downloads TikTok has increased by 5-fold year on year, and is now among the top three apps video social in the world besides the application of Instagram and apply the Vigo owned ByteDance Chinese.
6-Re-design of Snapchat caused the loss of the app to millions of users
During the month of May launched the Snapchat application a new design for him, but it aroused the anger of the users of the application and ended up to the signing of the 1.2 million people on a petition asking the company to restore the user interface of the original, shrinking the number of active users increased by 1.5% to reach 188 million active users during the second quarter of 2018.
The gate Arab News Technical highlights of the events that have impacted on the social media platform by 2018
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