In the past year, the company announced the Snap that the application talks to the famous Snapchat of her getting a new design. The reason behind this is that a lot of people see that the current design is very confusing, and that the new design would improve things and bring more people. Unfortunately, this update had the opposite effect.
Must be a lot of people hate the new design, despite the fact that the CEO of Snap, Mr. Evan Spiegel defended those changes. Now, after half a year, it seems that Evan Spiegel admitted finally that he was probably the modification in the topic. In a memo sent to employees and obtained the location of Cheddar, admit it, Evan Spiegel that the re-design of the application Snapchat was a hasty decision.
According to the memorandum, has stated : ” in our enthusiasm for creativity and bring many new products to the world, we have lost the essence of what made Snapchat the fastest way to communicate “. He added : ” the biggest mistake we made with the new design is impeding the value of the product, the primary being a faster way to communicate. The algorithm redesigned for Friend Feed made it difficult to find the right people to talk to them, and it was moving very quickly mean that we didn’t have time to improve the feature, Friend Feed to evaluate the performance of fast. I open product and reduce the value of the product. core “.
A report released a few months ago that the designers in the company Snap they have already warned the president of the company from the launch of the new design, noting that the comments obtained from the testers first were not good and that the standards of excellence has gone down already. Since then, the company has the Snap to issue updates for the application to return some items that were part of the old design.
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