Samsung Electronics Egypt Samsung recently reported market share market TVs locally, which is planning 40% of sales for the first half of 2018, the implementation of the company lead the domestic market in the sector of television, became in a superior position at the forefront of the mid-TVs in the local market.
According to a press release, the increase in market share comes after the launch of the Samsung campaign for big promotion under the name of TV football “Football TV”, presented through special offers on all products and services TVs.
Commenting on this achievement, engineer qasem Hassan, head of sector for TVs Samsung Electronics Egypt: “the meet the needs of our customers in relation to the latest technological developments, at the forefront of our priorities permanently, so we are keen to provide the latest products and the best service to them.”
The nature of the well: “come to continue Samsung maintain the lead and enjoy the big competitors as a result of the available for the marketing plan announced by the company, which is based on two axes, the first is the launch of promotional campaigns to suit different segments of consumers through corrupt processes related to, for example, campaign Football TV launched by the company recently on the occasion of the World Cup resulted in a huge success. The second axis is in the Samsung models manufactured locally so that they cover all the categories and needs of users starting from 32 inches up to 75 inches, equipped with the most advanced technology of Samsung in the world, and at prices suitable for the Egyptian market, where Samsung TVs many of the characteristics that distinguish them from the competition, such as features of Smart View app Plus in addition to information dedicated like the Curve TV making Samsung says growth in the TV market in Egypt.”
It is worth mentioning that the media in South Korea has dealt with the completion of Samsung, noting the significant disparity in the Egyptian market, which shows the importance of Egypt as a market promising for the parent company in South Korea.
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