It was the last music event of Apple Computer (less than six months this company will be no more) before the advent of the iPhone. In 2006 the first solo performance of Steve. The first public appearance of what would later become the Apple TV…
Before I talk about the historical meaning of this event, to share observations. The whole of 2006 all indifferent to just “another one of the computer companies”, looking for the answer to the annoying question: “what happened to Steve?”. The same question was put to shareholders, for them it was important for very different reasons.
And here: a special event dedicated to music. Apple officially announced it a little less than two weeks to 1 September. The network has launched an autumn aggravation. Everyone wanted to guess what the company “in the hole” than she is shocking the audience?
Most popular guesses: Mac mini Intel Core 2, iMac c 23-inch screen, Apple phone (fermented dreams that painfully did not come true – smart, it will not, but all of a sudden?), iPod 6th generation and much more. The anticipation of a miracle millions of times more wonderful than the miracle, whatever it was.
But the announced event was not about Mac I. the Public has not know this, but Apple have changed computers and their operating systems were no longer the main and only focus of its activities.
Update Macs, took place on 6 September. What to expect from the 12 Sep? Apple finally announced its mythical phone?
Observation: younger-looking, radiant health Steve. A miracle? He held a show which lasted nearly half an hour, one. No signs of fatigue. News… maybe this is something I do not understand, but the news was so-so. And a healthy Steve was boring. No, if the person is gifted with artistic talent, and says that for him the most interesting in this world, listening to his interesting, but…
Whether there will be.
iPod 6th generation…
…12 September, was not announced. Instead, the iPod (5G), which is already “made” the Apple is the most profitable festive holiday quarter in its history in late 2005, has become cheaper and brighter screen.
The increased brightness is demonstrated. No CD/sq m, any technical data! Just brighter, that’s all. Memory updated iPods still mentioned in the stunning units: the number of songs it can hold. However, for those who are not in the theme, along with “songs” to refer to the capacity of the iPod has been used and the old regime Gigabytes.
But I was shocked the other: Steve, detailed and even fun, said all this data once. Then as if remembering something – a short-listed them again. And then, apparently for the abled – again.
It’s a different audience? Or something with Steve?
Something interested: games for iPod. How they are written, as to place them in the iTunes Store, details about the mysterious operating system – soil for the iPhone has been quietly prepared. Even though Steve did not know about it, judging by…
But this is another story. Somehow we still talk about it.
iPod nano second generation, color
Probably I’m not right circle, picking on Steve (bearing in mind his performances in previous years, I always waited from it for something special)?
The most popular MP3 player in the world. Thinner and sleeker. Painted aluminium, the dream of the savages remaining in the stone age. For something (do not remember, it was a version of “reward the innocent, punish the innocent”) is one such, by the way the “luxury” black, gave me. Gave it to my son who is a year and a half, while the toy was working, did not part with it.
Judge for yourself. Here is the presentation:
Steve at the height of the repetition – maybe even appropriate. Really beautiful, great, no wonder that hundreds of intelligent people have invested in these tiny cars, pieces of soul and inspiration.
And the audience is not quite the same. Those who might question something, actively discussed the advantages and disadvantages of the NVIDIA GeForce 7300GT and NVIDIA GeForce 7600GT in the 24-inch iMac’Ah…
iPod Shuffle, the most wearable accessory
Crazy concept, proposed by someone of the engineers in the joke worked. Brought Apple a lot of money, I hope that engineer (the name could not be found, maybe it’s actually a legend) – also forgot – here:
Now it can be attached to the clothing – convenient.
With it, Apple could “milk” from the music some of the hundreds of millions. So what? The meaning of the existence of all companies worldwide – to earn money, and creating thousands of well-paid jobs, to help other companies make their millions…
Album list, Cover Flow, full-length movies (only from the Walt Disney, but it is). Innovations in the huge multi-application had a lot, some of them entered in my life.
But on some level, a sense of proportion has changed Apple: it seems to me that if all these almost unrelated functions are studied for several applications, it would be better.
But… in spite of everything, iTunes, cope with their tasks.
The only guest on the stage. Bob iger, head of Walt Disney Studios.
If not for “One Last Thing”, which I will tell you, it would be “insanely great thing” that would save the show.
In fact, the show was quite on the level and didn’t need saving, carry your own likes on all stupid – and reactions to it were quite favorable, probably Steve again I guess…
Then, when this thing is “shot”, Steve and Phil Schiller called it a hobby…
But in September 2006, introducing the not ready thing, which I haven’t even had a name (iTV – internal code name of the project), Steve obviously hoping to turn this into another digital revolution.
Indeed, in the beginning, when the disks have reached a critical mass of music videos and films, the ability to view them on a home TV was one of the desires…
In fact, craftsmen have done it without the help of clever boxes with rounded edges, but hope for someone who will do it absolutely easy, never died.
And… Steve was again similar to that of Steve, who turned setbacks into victories – and made a doomed company to one of the most successful and interesting in the world.
Judge for yourself:
One More Thing, One Last Thing and One More Thing again
On 12 September there were two famous “One More Thing” and “One Last Thing”. Not a record but close to it…
For those who are interested to see this event with my own eyes, (one hour, two minutes and forty six seconds), here it is:
Commercials removed – not by me – they event lasted almost an hour and a half.
To be continued