If you do not know the name of the Chinese company ByteDance, then you’ve probably heard about the app TikTok (and, most likely, it you have installed). Now, this is not just another IT-company, and the direct owner of the most popular service for sharing short videos. Until that time, ByteDance not pose a threat to Apple, however the latest news suggests that the two companies will soon be competitors.
As the Financial Times reports, ByteDance is in the process of negotiations with major music labels to create its own streaming service for listening to music. Yes, a direct competitor to Apple’s Music, Spotify (which ever starts in Russia), but the same “Yandex.Music.” TikTok, the owner communicates with the world’s largest record companies — Universal Music, Sony Music and Warner Music — global licensing agreements for inclusion of their songs in a new music service by subscription.
What is TikTok Music
Beijing technology company plans to start work next month, initially in emerging markets such as India, Indonesia and Brazil, before launching in the U.S., the sources said. Given that TikTok has about a billion users worldwide and nearly 80 million downloads of the app in the US, this gives him a large base of users which it can sell new streaming music service.
It is reported that ByteDance seek to benefit from your experience in social networks, adding a new application the possibility of sharing music. The app also will include a library of short video clips that students will be able to search and to “impose” on the song, say the leaders of the music industry, which gained access to a demo version of the service. Users will be able to send these clips to your friends, as the app aims to exchange and spread “viral” video in the vertical orientation.
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Prices on a new service not yet known, but FT says that, as expected, it will cost less than the Apple Music and Spotify (that is cheaper than $ 10). The Russian price is likely to be in the area $ 169 per month, and the competition.
Obviously, for Apple it will be a real challenge. Music plays an important role in the success of TikTok: just look at the abundance of commercials that are shot to music, and just video clips. The only problem may be how to Express themselves when many of the users are already using streaming services, have their own music library and customized recommendations. The social component and lower price can help, but to get people to switch to something new is difficult, if users are satisfied with what they already have.
TikTok large technology company, the number of users which is comparable to 1/7 of the population of our planet. It is therefore evident that any of its product will demand, including a music service.
Another question — why do users need to change their library in Spotify or Apple Music on something else when they created their music, selected playlists, and so on. Except that the system recommendations TikTok will work better. But without the social component of motivation may be insufficient. On the other hand, TikTok already have templates, videos, and music can take any to impose, — says Mikhail Korolev, owner media group i10.ru.
Perhaps Apple will not touch it if the company will submit a single subscription for its services in 2020. It is unknown if it will include in the package all of the services, however, according to the sources, in Cupertino are planning to sell a single subscription to Apple Music, Apple TV+ Apple News+.