Tim cook told that you can do with your old iPhone

There are many ways to get rid of your old iPhone. Someone is selling the smartphone at flea markets, others give relatives or use as TV/player/alarm clock/DVR (what?). But Apple believes that the old iPhone, you can find another, more useful application.

The program trade-in for iPhones are becoming more popular

In an interview with American GQ Tim cook spoke in detail about the program trade-in, which is now actively promoting Apple. Its main point for the buyer is that he can take an old iPhone, to pay a certain amount and get a new smartphone at a much lower price. Even if your iPhone is no longer able to fulfill its responsibilities or no signs of life, it is still possible to give it the Apple, making a contribution to nature conservation — however, it is unlikely that you can count on good compensation.

What to do with your old iPhone

According to cook, the meaning of the trade-in programme Apple’s not only in exchange of old iPhone to new, but also the proper disposal of defective electronics. All smartphones that are in the company for the program, or be restored and sold as “refurbished” or re-processed, and the resulting materials go to the production of new Apple devices.

In the past year, Apple has actively promoted its trade-in program for new iPhone in retail stores and on its web site. According to Tim cook, it bore fruit: now one third of customers who visit Apple retail stores eventually hand over their old device to get a new one. If also used, share your experience in our Telegram chat.

Estimated value of the Apple exchange iPhone new currently ranges from $ 100 for the iPhone 6s to $ 600 for the iPhone XS Max in the United States, and this amount may differ in other countries. The amount received can be applied to the next purchase in the Apple Store, or paid in the form of Apple Store gift cards. The trade-in from Apple is not yet officially running.

On the question of whether Apple encouraged third-party manufacturers of accessories for caring about the environment, cook said that the company is considering the introduction of any stickers or labels that indicates that a particular product meets environmental standards, whether it is a case for iPhone or charger cable.

We are now working on it, he said. I don’t want to announce it.

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“Eco-friendly” badge, most likely, will be applied only to certified Apple accessories who license their products through the MFi program.

Tim cook at the conference devoted to ecology

This week Apple received the award for initiatives in the field of ecology, including all retail shops, offices, data centers and other facilities powered by 100% renewable energy sources by 2018. Apple also has a robot named Daisy, which is able to parse 200 iPhones per hour. The company plans to create a closed supply chain in which it will be able to create all new iPhones with the use of recycling old smartphones. But while it is weakly feasible.

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