This week, Tommy Hilfiger has introduced a new line of clothing with built-in trackers. It is not about smart clothingthat will monitor your activity and to convey notifications. “Technology smart chips” from Tommy Hilfiger is watching how often you wear the item of clothing and where.
“Smart chips” are used for the loyalty program. The brand has created an app for iOS, which is somewhat similar to the game Pokemon Go. The owners of the new clothing line Tommy Jeans XPLORE can earn rewards for visiting specific locations in the garment. This “smart chip” must be connected with the smartphone via Bluetooth.
The company said it earned points for their customers which can be redeemed for gift cards, merchandise and special event tickets.
Today the range of Tommy Jeans XPLORE includes women’s and men’s hoodies for $ 99, jeans for $ 99, shirts for $ 39 and belt bags for 89,50 dollars. The company expects to set a new trend, and believes that other brands can in the future to do something like that.