The event was called “Apple Music Event”, but it was about the iPod. Before the holiday season was less than a month, and if they gathered to listen to music and meditate, the shareholders would be in shock.
And blame Apple that it “milking music” is about as wrong as to blame the wolf that he eat meat. Living beings eat to live. Companies earn or disappear.
Outwardly, everything was great, even interesting. “iPod 6th generation” got its own name, iPod Classic. It on 5 September 2007, during “events”. The event can watch, here’s a video (video duration – 01:24:20):
This is the second part of a series about iPhone and the like, the previous part here.
Brief contents Apple Music Event
If you don’t have one and a half hours of free time, and only briefly about the most important (in my opinion): updated the entire iPod line: Shuffle (new colors, the old one was better for my taste), the new iPod nano (with video, named “freak”), it is very similar to the iPod Classic (with the discs in 80 and 160 GB)…
Introduced the iPhone without the cellular transmitter (and accounts from AT&T, former Cingular) – it was the iPod touch. Or iPod touch screen and the mobile variant of Mac OS X. Both definitions are true. iPod with Wi-Fi (802.11 b/g) and Safari.
The iPod touch didn’t have a cellphone chipset, because of what he was thinner than iPhone, and cheaper, and in the company’s management framework fit SSD with more memory.
ITunes Music Store was added to iTunes Wi-Fi Music Store app to access this version of the well-known store, who was all good, but movies (for fifteen dollars) sold poorly.
And, in the pursuit of increasing sales of the iPhone (they were approaching the first million, this psychological barrier iPhone had to overcome in the next few days), Steve did what to do, I probably should have waited – but they did it beautifully…
Build all iPod models (like soldiers on the parade ground) into line, and specifying the price or prices of each of them, he said that everyone who buys an iPhone want to buy the version with 8 Gigabytes of memory (for $ 599) and with 4 Gigabytes ($499) unpopular.
So Apple stops the release and sale of iPhone with 4 Gigabytes, and to the remaining version with 8 Gigabytes sold even better, its price is reduced to $ 399.
And there was a scandal. Those who bought the iPhone to this day, for 499 or $ 599, for some reason not happy fortune of those who was going to buy. Had for early purchasers to arrange a loan of 100 dollars in the online Apple store…
In my opinion this was not enough, but the scandal disappeared.
The secret of magic iPhone
Early on in the project when it formulated the target (a device that combines the functionality of iPod, smartphone and gadget to access the Internet), considered two possible ways: it was either “enlarge the iPod”, or “lower Mac”.
This is a figurative simplification. It was about the architecture and operating system of device X. the Operating system of the iPod was primitive and rigidly attached to a small range of tasks that the “world’s best MP3 players” did. She developed quickly, it could be (in ten years) to do anything. Mac OS X was a full-fledged and long-held operating system with huge potential.
The first path, “the increase in iPod” was the most. Tony Fadell, “father” iPod, Steve jobs, Bob Mansfield, Jonathan Ive, and many others. Supporters of the second track was much less – almost one Scott Forstall. The advantages of the second way was almost obvious, but its complexity and the risk was beyond good and evil.
Something like this is already trying to do. For Example, Microsoft. If no one ever tried to take this path would be easier.
Crazy according to the complexity of stupidity is the mildest formulation. Opponents were convincing, their arguments are suicidal. But Scott didn’t give up.
He failed to convince opponents of the correctness, but to make Steve doubt and not jump to the final solution worked.
Obstacles in the way of “reduced Mac” was overwhelming, there were hundreds of them, a list for list – any of them should break this stupid idea like a drop of nicotine hamster. Scott took a break, and… discussed ways to work around them, unexpected and witty. Time after time the defeat has become almost a draw. Steve set aside the decision, it was repeated again and again.
Steve considered a despot and a tyrant, but he was only taking a final decision in Apple after his return to the company in 1997, there were fierce battles of ideas and concepts. Of those encounters were born genius (no exaggeration) things than Apple, step by step, conquered the world – even in the most unfavorable position.
The stage of pure theory ended with a slight advantage of proponents of the “big iPod”, Steve decided to give a chance to both parties. The winner was no lack of resources and supporters. Hundreds of prototypes of the “big iPod”, a brilliant engineering ideas, work seven days a week – they are already used as phones. But the dedicated and incredibly talented engineers “stone flower” did not work, no matter what.
To control the “big iPod” tried to use the “signature iPod Click Wheel”, that has not found its Russian designation – if someone tells will be grateful. Screen with touch interface was rejected as too complex solution and a whim of Scott Forstall. A convenient and intuitive phone with a Click Wheel did not work.
Prototypes “reduced Mac”, which was an order of magnitude less, also without success – until one of them forced Steve to change my opinion.
Again, because this is important: “reduced Mac” – Mac is not reduced to microscopic size. It was about creating (with the use of accumulated valuable experience iPod) devices with this operating system, adapted to extreme conditions of tiny devices: low energy, low operational and long-term memory, weakness of core and graphics processors.
But what was supposed to happen in the end, it was a real bomb. It was exactly what was required – I only had to do the impossible. It is quite another thing!
Technical data of the heroes of the story
In the traditional iPod processors with ARM architecture, Samsung is without a coprocessor for floating point numbers, with an unknown clock frequency. “Just iPod”, later to be renamed iPod classic, and iPod mini to store data used hard drives of different capacity (up to 160 GB, 4 200 rpm), ATA/66.
But the main characters of the story – the iPhone and iPod touch – technical specifications which Apple also did not disclose (“home device” for mass and inexperienced user).
It was the same pocket PC. The identifier of the model from the first iPhone and iPod touch “iphone.” They differed only in the composition of the “peripheral equipment”.
CPU: Samsung S3C6400 (ARM11 architecture) with a clock frequency of 400 MHz. The regular frequency of the processor was higher, it “slowed down” to reduce power consumption and emitted heat. Processor to work with floating point numbers is built-in.
The clock frequency of frontal system bus is 100 MHz.
Processor 32-bit bus address and data – 32-bit registers 32-bit.
The first-level cache in 16/16 kilobytes (16 Kbytes for data and 16 KB for instructions).
GPU – PowerVR MBX-Lite.
Wi-Fi 802.11 b/g, Bluetooth 2.0 + EDR.
The amount of RAM is 128 Megabytes (approximately half of the used operating system).
Flash memory in the model is different, from 4 to 32 Gigabytes (4/8/16/32).
The iPhone is a 4 (to 5 September 2007), 8, and 16 (early 2008), iPod touch 8, 16 and 32 (from early 2008).
In iPhone, the road and “heavy” cell chipset had to pay a decrease in flash and an increase in the thickness of the housing.
Operating system iPhone OS 1.0 (most likely, at that time she was not called), the maximum version – iPhone OS 3.1.2.
About the operating system and the history of its birth next time…
To be continued
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