Twitter has announced that it will start banning companies offer data collection services for advertisers via the advertising platform, to advertisers that have to get data on users for targeted Twitter alone.
Previously there were many companies such as Acxiom, Oracle Data Cloud, Epsilon and other specialized data collection about the users of social networks and sold to advertisers for use in targeted. These companies offer their services via Twitter also, but now they have become barred from working there.
Believe in these companies data make users targeted by age, sex, income level, family status and other personal characteristics that make the ad up perfectly for the right person.
Comes to ban Twitter this in parallel with the increased attention to privacy issues by decision-makers.
The Facebook May did a similar last year after the scandal of the Cambridge sales.
With the adoption of the law of GDPR in Europe has become forbidden on advertisers buying data targeted advertising from companies that specialize in this area, but we have to work on the collection of data in the draft itself and re-use.
Experienced companies collecting and selling data acquisitions recently active, where the company acquired IPG company Acxiom for $ 2.3 billion, and Publicis company Epsilon $ 4.4 million.
Has become commercial enterprises on different levels of specialization innovating new ways of collecting data from users for use in targeted advertisements on various advertising platforms.